ABC has announced temporary updates to its reporting standards, enabling media activity during the COVID-19 restrictions to be reported transparently and distinctly.
In agreement with our Board, we’ve made a number of temporary amends to our standards. These changes have been made to effectively support our industry’s need for trusted, transparent media data during the COVID-19 restrictions communicated by our Government.
21/05/2020
Following widespread discussions with publishers, agencies, advertisers and their trade bodies, we’re today announcing new data reporting options for national newspapers.
These changes have been made to create a balance in how the national newspapers tell their story of growth to the market. At the same time they ensure agencies and advertisers have access to trusted ABC data, supporting buyers’ ongoing and significant investment in national newsbrand print advertising.
08/07/2020
In his latest opinion piece for Mediatel News, our CEO Simon Redlich looks at the impressive ways publishers have responded to the COVID-19 restrictions and how we’re working with them to ensure industry standard data remains available to buyers - even in exceptional times.
17/07/2019
In his new opinion piece for Mediatel, our Chief Executive Simon Redlich explains how, if we make use of all that JICs have to offer, perhaps the digital ‘JIC gap’ isn’t as big as it might appear.
01/11/2019
DIARY Directory catches up with our Chief Executive Simon Redlich as part of their Industry Interviews series. Here he answers questions about ABC’s role in evaluating audience engagement, the most popular magazine genres and why print is still being valued by advertisers as a medium worth investing
17/10/2019
We’re delighted to launch a new reporting option that will enhance the ability of media owners to show buyers the multi-platform reach of their brands using ABC data.
