The reassuring value of published media brands

In her latest comment piece in The Media Leader, our Commercial Director Jan Pitt shares insights from media buyer and planners on why ABC data plays such an important role in the perceived value of published media.

The number of media buyers and planners that would pay more for independently audited media has grown, according to the results of our latest media buyer and planner research survey.

73% of respondents we surveyed in January 2022 agreed they would pay more for independently audited media, an increase of 3% compared to the results of a similar survey we conducted in 2019.

The word ‘audit’ can be unnerving to some, but with a bit of preparation the process can be straightforward and even stress-free!

We’re pleased to announce that we’ve launched a new, simplified data page that means - for the very first time - visitors to our website can access all current ABC data products in one easy-to-use table.

Promote your ABC data by using a QR code that links directly to your latest ABC certificate.  

QR codes have increasingly become more mainstream and recognisable.  They allow people to quickly scan them using their phones and be directed to a website. 

Alongside our traditional event audit, we now provide the same industry stamp of trust to online events.

Whether it be a conference, a webinar, an awards ceremony we can help.

The new Industry agreed standards are simple, quick and robust.