PPA CEO, Sajeeda Merali shares highlights from the publishing sector and why she is so excited about the year ahead.
When I walk into a room of PPA members, the current vibe is one of both optimism and confidence. It’s a really exciting time to be working with publishers as they carve out their future strategies.
The vast majority of buyers and planners agree they’re wary of self-reported data, according to our January 2024 Media Buyer Research.
Today the IPA has released ‘Signals in the Noise’, a white paper authored by Justin Sampson, Chief Executive of Barb, and Tony Regan, Managing Partner, Work Research.
Our robust, comparable data provides trusted insights and gives media owners, buyers and planners the power to trade confidently.
ABC members and data subscribers can now access the December 2022 Consumer Media report
How to Buy and Plan Media using ABC Data
Free to access and created especially for media buyers and planners, the course shares expert knowledge for anyone new to the media industry or those who need a refresher on how ABC data can help them trade.
We’re pleased to announce that, via our Reporting Standards Groups, we’ve updated our Standards for a number of products, to offer greater flexibility in what media owners can report.
