10/10/2018
UK advertisers spent £6.4bn on digital advertising in the first half of 2018, according to the latest results of the IAB UK and PwC Digital AdSpend report.
In the first six months of 2018, there has been year-on-year growth of total digital advertising spend of 15%.
06/09/2018
Our Business Media report, released at midday today, is the first to be made freely available to non-ABC members.
This new approach is being trialled in recognition of the fact that a large proportion of media buying in the B2B sector is conducted through small direct advertisers. Removing our registration paywall for this sector will allow buyers to openly access measurement data across multiple media platforms including magazines, digital publications, emails, events, social media and websites.
17/08/2018 - Mediatel Newsline
The latest ABC results chart all the trends for the consumer magazine market. Here, industry experts digest the findings.
16/08/2018
Over the next three weeks, our updated Standards and new certificate design will be implemented for our Newsbrand and Business Media sector reports for the first time.
31/08/2018 Michaela Jefferson - Mediatel Newsline
UK advertising spend has achieved its 19th consecutive quarter of market growth after experiencing a 5.9% increase year-on-year through Q1 2018.
09/07/2018 - CLIENT PRESS RELEASE
Gold Key Media has been accredited as an Associate member by ABC, the industry body for media brand measurement in the UK.
