14/02/2019
When The Economist approached us to request reporting updates that would better reflect their multiplatform business model, we worked together with them and the industry to deliver a solution.
20/11/2018
Magazines are resurgent because of their unmatched ability to build connections with audiences that are hard to establish elsewhere, writes Sue Todd, Magnetic CEO in Campaign.
24/10/18
"Providing a unique experience that resonates with individuals is essential - and that's something real printed media does."
Stuart Rising, head of commercial print & production, Canon UK, spoke to Mediatel about the role of print to help even digital brands 'cut through the noise' and improve their credibility through association...
18/10/2018
We’re pleased to announce a design update to the front page of our National Newspaper certificates, enabling media owners to display the total number of digital editions clearly alongside their headline print figure. This change has been implemented to bring further clarity around each media brand’s total reach, as buyers are able to view a title’s print and digital edition figures ‘at a glance’.
10/10/2018
UK advertisers spent £6.4bn on digital advertising in the first half of 2018, according to the latest results of the IAB UK and PwC Digital AdSpend report.
In the first six months of 2018, there has been year-on-year growth of total digital advertising spend of 15%.
06/09/2018
Our Business Media report, released at midday today, is the first to be made freely available to non-ABC members.
This new approach is being trialled in recognition of the fact that a large proportion of media buying in the B2B sector is conducted through small direct advertisers. Removing our registration paywall for this sector will allow buyers to openly access measurement data across multiple media platforms including magazines, digital publications, emails, events, social media and websites.
