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10/06/2021 We’re excited to be working with CFlight – the recently launched joint broadcaster project focused on delivering a new TV ad measurement tool. Facilitated by Thinkbox and Project Manager Andrew McIntosh, ITV, Channel 4 and Sky have...
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How do I tell partners their brand is in safe hands? If an advertiser finds their ad next to inappropriate or illegal content, it can cause significant damage to their brands reputation and revenue. Advertisers need to trust their partners ability to...
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As the industry-owned auditor, we’re very familiar with a wide range of industry standards such as TAG, BARB, JICMAIL, IAB Gold, EDAA, COUNTER and more. Our clients vary widely from TV broadcasters and publishers to technology providers and platforms,...
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TAG approved auditor ABC shares insights into how its clients make auditing a breeze
After interrogating the audit department, Laura Sharman, Head of Communications & Client Services at ABC, shares the secrets that will make your TAG audit quick and easy - helping to spread that feeling of success! An increasing number of companies are...
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Meet the MVPs: How Telegraph Media Group Prioritises Brand Safety for Clients
Digital Solutions Manager at Telegraph Media Group (TMG). Carly also acts as TMG’s TAG Compliance Officer & manages their IAB Gold Standard certification. Here’s what Carly had to say when asked about what it means to be an MVP and how TMG clients...
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Venatus audited by ABC to JICWEBS Brand Safety Principles
be bought and sold. For more information on ABC’s audit services please go to: www.abc.org.uk/audit-services/brand-safety Rob Gay, CEO at Venatus comments: "We are proud to have been verified for the fourth consecutive year to the JICWEBS DTSG Good...
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All You Can Read Sales - Bulk Distribution
Back to index All You Can Read Sales [Digital only] A digital copy that a consumer has purchased and viewed as part of a multi-publication package. Principles 1. Copy is paid for and viewed by the consumer 2. There must be a contractual arrangement...
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ABC supports new routes to market with latest reporting option
08/09/2017 We’re delighted to announce a new reporting option for the Consumer Magazine sector, designed to help media owners highlight the potential value of new distribution methods. The ‘Optional Analyses’ rule, agreed this summer by our publisher,...
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A call to arms against ad fraud
01/08/2018 Andy Flint, Head of Business Development, ABC In 2006, when we collaborated with the IAB US to create the IAB/ABC International Spiders and Bots List, we at ABC saw that invalid traffic was inflating online figures by as much as 60%. What we...
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a navigation format such that the publication is divided into defined pages of content presented together. If accessed on a web site be restricted either by a “pay wall” or a “registration” gateway with a password requirement. This does not prevent...
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ADmantX’s Brand Care Solution, audited by ABC to JICWEBS Principles, receives CV Tool Certification
04/04/2019 - CLIENT PRESS RELEASE ADmantX, a leading data provider of natural language processing (NLP) semantic-based solutions, is delighted to announce that it has received a Content Verification (CV) compliance certificate from industry-owned media...
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ABC announced by IAB UK as official auditor for Retail Media Networks
We're excited to announce that we've been chosen by IAB UK as the official auditor for Retail Media Networks (RMNs) seeking IAB UK Gold Standard certification. This move follows IAB UK's announcement that RMNs are now eligible to achieve the...
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Reported Data - Regional Publications
Back to index Reported Data This section sets out other data and information that is reported on the ABC Certificate. Requirements 1. Total Average Circulation You must report the total Average Circulation per issue. Copies will be reported, broken out...
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Our business spans two distinct areas: ABC Data and Assurance Services. As a non-profit distributing organisation, value for money is built into our core, as we focus on delivering excellent services that address industry needs. ABC Data We release...
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Bespoke Project Work - Kitly Business
We’ve independently audited the following client and are pleased to issue them the use of the ABC logo, the industry’s stamp of trust. Client: Kitly Business Kitly Business describe themselves as “the leading workflow management platform for Social...
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Single Copy Sales - Business Magazines
Back to index Single Copy Sales [Print/Digital] A single copy sold to a consumer direct by the publisher. Principles 1. Single copy knowingly paid for by the consumer 2. Copies are purchased direct from the publisher 3. It must be clear that the price...
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Blis verified by ABC to JICWEBS Brand Safety Principles
17/11/2017 - CLIENT PRESS RELEASE Today, Blis has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to inject greater transparency...
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House of Lords urges digital industry to fully commit to JICWEBS or face legislation
16/04/2018 Following a six-month long enquiry into the UK advertising industry, the House of Lords has recommended that digital industry bodies must be given more power to enforce rules on robust standards or face government legislation. This...
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We've reached a landmark that any business would be proud of - a 90th birthday!
Today, 14th October 2021, we reach a landmark that any business would be proud of - a 90th birthday! In 1931 the industry had an issue; Advertisers were being lied to in an attempt to gain more money from ad revenue. So ISBA set out with a simple...
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Global Media Hub Accredited as an ABC Associate Member
03/08/2016 - CLIENT PRESS RELEASE Global Media Hub has once more been accredited as a Bulk Distribution Associate by ABC, the industry body for media measurement in the UK. As an ABC Associate, Global Media Hub demonstrates its ability to report and...
