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Google Analytics metric now included on ABC Brand Reports
17/10/2019 We’re delighted to launch a new reporting option that will enhance the ability of media owners to show buyers the multi-platform reach of their brands using ABC data. Media owners now have the option to include headline Google Analytics-User...
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A warm welcome to our three new ABC Board members
We’re pleased to welcome three new members to our Board: Sajeeda Merali, CEO of the PPA; Tina Callcutt, Director of Content Sales at National World Publishing; and Nick Service, Chairman of the Hemming Group. Sajeeda Merali, CEO of the PPA, joins us as...
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Global advertisers demand reform of digital ad ecosystem
17/05/18 The WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a safer, more transparent, more consumer-friendly environment The World Federation of Advertisers has...
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Meet the MVPs: Mail Metro Media share a champion's approach to digital advertising
MVP Series: Ashley Beepur, Mail Metro Media (3 minute read) In the bustling world of digital advertising, where innovation and integrity are paramount, certain businesses and individuals rise above the rest. These are the MVPs, the unsung heroes who...
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We’ve independently audited the following client and are pleased to issue them the use of the ABC logo, the industry’s stamp of trust. Client: Blis Global Ltd Blis describe themselves as “a geo-powered advertising platform, enabling brands to reach...
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A call to arms against ad fraud
01/08/2018 Andy Flint, Head of Business Development, ABC In 2006, when we collaborated with the IAB US to create the IAB/ABC International Spiders and Bots List, we at ABC saw that invalid traffic was inflating online figures by as much as 60%. What we...
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ABC joins agenda21 on stage at the 614 Group Brand Safety Summit
02/05/2019 We’re delighted to be partnering with media agency agenda21 on stage at the 614 Group’s 2019 Brand Safety Summit on Thursday 9th May. In our session, entitled ‘The Benefits of Auditing - a joint case study with agenda21 and ABC’, we’ll be...
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EDAA (European Interactive Digital Advertising Alliance)
How do you raise trust in behavioural advertising? Online advertising can often overwhelm consumers, leading to concerns about data tracking and a lack of transparency*. This trust gap poses challenges for advertisers and raises questions about data...
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Introduction At ABC we take the responsibility of looking after personal data in our possession seriously. This policy explains who we are and what we do with individuals’ personal data. ‘Personal data’ in this context means data relating to a living...
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Bespoke Project Work - Warwick Employment Group
We’ve independently audited the following client and are pleased to issue them the use of the ABC logo, the industry’s stamp of trust. Client: Warwick Employment Group “Warwick Employment Group (WEG) is a department of the Campus and Commercial...
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Top 5 benefits of a brand safety audit
17/05/2019 Top 5 benefits of a brand safety audit Clare Langstaff, Audit Manager, ABC We were delighted to join Leena Vara-Patel, Operations & Ad Tech Director at media agency agenda21, on stage at The 614 Group’s Brand Safety Summit on Thursday 9th...
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Bespoke Project Work - Ipsos iris
We’ve independently audited the following client and are pleased to issue them the use of the ABC logo, the industry’s stamp of trust. Client: Ipsos iris “Ipsos iris is the UKOM endorsed service for the measurement of the online behaviour of audiences....
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Is personal data handled safely and ethically? In countries worldwide, laws are in place to safeguard the use of personal information. Everyone should be confident that their data is managed fairly, and that they can access it when needed. But how can...
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ABC’s Director of Audit, Alice Milner, takes a look at how to keep up with our ever-evolving digital industry while maintaining structure and rigour in our services. A new piece of technology comes along; industry standards are created. An industry...
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11/09/2018 Third-party verification is a vital step in the cross-industry drive for improved quality standards in digital advertising across Europe Brussels, 11th September 2018 Today, the European Authority (the operating division of the European...
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Become an accredited Brand Safety Officer with our special discount offer
15/09/2020 To further support education and promote good practice in the field of brand safety, we’re pleased to offer our TAG clients the opportunity to undertake Brand Safety Officer (BSO) training at a special discounted rate through our partnership...
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6 Top Tips for a smooth audit (newspapers and magazines)
The word ‘audit’ can be unnerving to some, but with a bit of preparation the process can be straightforward and even stress-free! Whether you’re responsible for a newspaper or magazine ABC audit, our Audit Director Mike Saunders shares his top tips for...
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Nasmedia has been awarded the TAG Brand Safety Certified Seal by the Trustworthy Accountability Group (TAG) as a first for Korean companies after demonstrating its compliance with brand safety standards, as validated through an independent audit by...
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ABC Announces New Chairman Designate
24/10/2016 The board of ABC is today announcing the appointment of Derek Morris as its Chairman Designate. Derek will take up the position of Chairman after the next ABC board meeting on 7 December 2016. He will replace Sally Cartwright OBE who has...
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ABC verifies AOL UK to JICWEBS Brand Safety Principles
06/11/2015 - CLIENT PRESS RELEASE ABC once again delivers verification for online brand safety to AOL UK Today we announce that AOL UK has once again been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by...
