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Building Trust in Retail Media: Lessons from the IAB Europe Agency Breakfast
and value The session reinforced the importance of audited standards in: building trust reducing friction in planning and buying supporting retail media as a mature, defensible channel You can read IAB Europe’s full recap of the discussion on their...
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Retail Sales (Firm Sale) - Consumer Magazines
Back to index Retail Sales (Firm Sale) [Print/Digital] A copy sold to a retailer, on a firm sale basis, intended for resale as a single copy to a consumer. Principles 1. Single copy made available for purchase by the consumer from the retailer 2....
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Retail Sales (Sale or Return) - Consumer Magazines
Back to index Retail Sales (Sale or Return) [Print/Digital] A copy sold to a retailer, on a sale or return basis, for resale as a single copy to a consumer. Principles 1. Single copy knowingly paid for by the consumer to the retailer 2. Copies are...
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Single Copy Sales - Consumer Magazines
Back to index Single Copy Sales [Print/Digital] A single copy sold to a consumer direct by the publisher. Principles 1. Single copy knowingly paid for by the consumer 2. Copies are purchased direct from the publisher 3. It must be clear that the price...
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Getting transparent about the AATP – what you need to know
We caught up with David Barron, Director of Operations at the EDAA, to find out what makes the new Advanced Advertising Transparency Programme (AATP) so important for companies looking to align with EU legislation, how it differs from the existing EDAA...
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ABC’s Olly Woodstock looks at what’s being done to help us decide how our data is used
04/11/2019 This time it’s personal(ised) Audit Manager Olly Woodstock takes a look at what the industry is doing to enhance user choice around how their data is used for targeted digital advertising. The holidays are coming. An evergreen conifer will...
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Over 90 years of trust and counting…
Early years and global influence 1931 The Birth of ABC - the UK's first Joint Industry Currency (JIC) We’re formed by ISBA and establish the first industry standards for circulation measurement. The Daily Express is the first group to join. A further...
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How do you stand out to new clients? Media owners rely on their partners to support their business and distribution models. Although many suppliers are well versed in ABC standards, gaps in understanding and consequent lack of evidence can lead to...
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How do you win investment in your events? We understand that attracting exhibitors and sponsors is essential to the success of your event. Exhibitors and sponsors choose to attend or support events that build brand awareness, generate new business...
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Top tips to stand out! Promote your ABC logo - In your titles, media kit and proposals Educate your team - Ensure your sales and marketing teams are well briefed on why ABC stands you apart Use our marketing resources - These strong messages will help...
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Jerry Wright - Seven years at ABC
10/12/2016 I don’t think anyone would challenge the statement that the last seven years have represented a period of unprecedented change in the media industry! Back in 2008, at the start of my time at ABC, we were heading into the worst recession in...
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ABC issues new industry report for online ad viewability
23/11/2015 Six products certified to updated JICWEBS Standards ABC has issued its second industry report which compares test results for online ad viewability measurement products. The report summarises the capability of six products to measure...
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New opportunities for Regional press
02/07/2015 Opportunities for Regional Press with new ABC Categories. ‘Sample Free Distribution’ and ‘Multiple Copy Subscriptions’ can be claimed from July 2015. ABC has introduced standards to support two new circulation categories for regional media...
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agenda21 Digital verified by ABC to JICWEBS Anti Ad-Fraud and Brand Safety principles
09/10/2017 - CLIENT PRESS RELEASE agenda21 Digital has achieved two JICWEBS Seals of Compliance, as verified by independent auditor ABC, demonstrating it has met industry agreed standards to reduce the risk of both ad misplacement (linked to the issue...
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Rubicon Project receives JICWEBS Anti Ad-Fraud and Brand Safety verification from ABC
01/02/2018 - CLIENT PRESS RELEASE The UK's Joint Industry Committee for Web Standards (JICWEBS) announced today that Rubicon Project (NYSE: RUBI), the Global Exchange for advertising, has achieved two JICWEBS Seals of Compliance, as verified by...
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Affectv renews ABC verification to JICWEBS Anti Ad-Fraud and Brand Safety Principles
02/02/2018 - CLIENT PRESS RELEASE Affectv has renewed two JICWEBS Seals of Compliance, as verified by independent auditor ABC, demonstrating it continues to meet industry agreed standards to reduce the risk of both ad misplacement (linked to the issue...
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15/02/2018 Be ready for the changes: Download our Interactive Report Guide Walk through the new look certificates Our new report for the Consumer Magazine sector marks a key step change in the delivery of our data, revealing new industry agreed...
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Controlled Free - Business Magazines
Back to index Controlled Free [Print/Digital] Copies sent free to a defined group of individuals. Principles 1. Single copy per issue, distributed to an individual 2. Individual falls within defined criteria (Terms of Control) 3. Individual’s details...
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Controlled Free - Consumer Magazines
Back to index Controlled Free [Print/Digital] Copies sent free to a defined group of individuals. Principles 1. Single copy per issue, distributed to an individual 2. Individual falls within defined criteria (Terms of Control) 3. Individual’s details...
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Reporting Standards Magazines and Newspapers ABC Bulk Distribution Business Magazines Consumer Magazines National Newspapers Regional Publications Events and Awards Event Attendance - In-Person / Online / Hybrid Event Ticket Sales / Awards Seat Sales...
