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they are committed to meeting trusted industry-agreed standards, which can only support the digital advertising environment in becoming a safer, more accountable place to trade." Simon Redlich, Chief Executive, ABC For more information on our TAG...
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How do I tell partners their brand is in safe hands? If an advertiser finds their ad next to inappropriate or illegal content, it can cause significant damage to their brands reputation and revenue. Advertisers need to trust their partners ability to...
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How do you strengthen online advertising transparency? Consumers can feel bombarded by online advertising, raising concerns about data tracking and transparency. This lack of trust creates challenges for advertisers and raises questions about control...
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Standards home Reporting Standards for Ad metrics. Our Ad metrics are central to our assurance services for online video and TV-like content. The Ad metric definitions and associated guidance are listed below, together with a link to the related...
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Magazine media celebrated in latest ABC data report
can now be claimed in the total circulation. Agreed by publishers and buyers, this can reduce waste, benefit the environment and increase consumer reach. Eleven titles have taken advantage of this new option and we anticipate a growing uptake going...
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IFABC Elects New President and Secretary at 31st General Assembly
The International Federation of Audit Bureaux of Certification (IFABC) has announced the election of its President and Secretary at the 31st IFABC General Assembly held in Bucharest, Romania in October 2024. This biennial event brings together IFABC...
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Media buyers expect audited data and are more likely to invest when it’s available
Our latest bi-annual Media Buyer Research - based on feedback from 61 media buyers across 33 agencies - highlights the central role ABC data plays in helping agencies plan confidently and compare titles in an increasingly complex media landscape. Use...
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ABC verifies Sovrn to JICWEBS Brand Safety Principles
incredibly proud to be recognised as an industry leader in brand safety. We are constantly striving to ensure brand safe environment for all of our partners and this certification is proof that our rigorous 25+ step process works.” Simon Redlich, Chief...
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Vevo verified by ABC to JICWEBS brand safety principles
31/10/2018 - CLIENT PRESS RELEASE Today, VEVO has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in the...
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Sublime verified by ABC to JICWEBS Brand Safety Principles
Director EMEA at Sublime, comments: "At Sublime, we are committed to respecting the user experience in a brand-safe environment free of fraud, so we are proud to be part of an initiative aimed at giving brands greater confidence. We strive to deliver a...
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Origin chooses ABC to audit their Virtual ID model deployment
We’re proud to have been named by Origin, ISBA’s UK cross-media measurement programme, as one of three auditing bodies to evaluate core elements of the methodology following an RFP process. Origin is ISBA’s advertiser-backed programme, designed to...
