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Bespoke Project Work - Kitly Business
secure a sustainable, professional future for influencer marketing. - Scott Guthrie, Director General, Influencer Marketing Trade Body If you’d like to discuss our bespoke audit service for your own business, please contact
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Industry leaders endorse ABC data alongside new Consumer Media Report
see all circulation figures across the market allows us to do our job.” 18th February 2025 Industry letter co-signed by key trade associations Dear Media Industry, As representatives of the buy and sell sides of the industry, we’re taking the...
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ABC streamlines Standards and reflects digital shift
that support the delivery of ABC figures Ensure ABC figures stay relevant and valued by buyers and sellers, supporting trade in today’s publishing market Watch the video for other key updates. Example Certificate The certificate will remain familiar,...
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the methodology, data flows, and evidence behind the numbers—giving advertisers and retail media networks the confidence to trade on independently verified metrics.” Marie-Clare Puffett, IAB Europe’s Industry Development & Insights Director said: “The...
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and auditing. Whether you’re getting started or looking to go deeper, you’ll find clear, practical guidance to help you trade with confidence in this fast-growing sector. Overview Latest news Retail media guide Glossary Contact Us Understanding Retail...
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Building Confidence in Retail Media: A Q&A with WPP Media’s Jason Wescott
agencies started asking every retail media partner to become certified before trading? If agencies made certification a pre‑trade requirement, it would compress years of standardisation into a much shorter timeline and change how retail media is bought....
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Why Trusted Measurement Matters More Than Ever in Retail Media
optimisation and investment decisions. By reducing friction and uncertainty, it ultimately makes retail media simpler to trade and easier to integrate into total media plans. Jan Finally, what’s next? How do you see the Gold Standard evolving as Retail...
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and find out more about the impressive speaker line-up. About the IAB UK The Internet Advertising Bureau (IAB) UK is the trade association for digital advertising, representing over 1,200 of the UK's leading brands, media owners, technology providers...
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New Certificate design rolled out across Business Media
reach. It’s culminated in a set of clear and easy to use certificates that we hope our media owner members are proud to trade with, and media buyers rely on even more.” Claire Butcher, Business Partner at Neo UK said: “The changes implemented by ABC are...
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support the facts we publish. Our logo continues to stand for quality and trust in media, empowering our £22bn industry to trade with confidence.”
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Smadex verified by ABC to JICWEBS Brand Safety Principles
to building technology and processes that address brand safety, ad fraud and viewability. We are working with both the trade and regularity industry bodies including JICWEBS on achieving certifications so that we can continue to push ahead and raise the...
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Smadex audited by ABC to JICWEBS Brand Safety Principles
to building technology and processes that address brand safety, ad fraud and viewability. We are working with both the trade and regularity industry bodies including JICWEBS on achieving certifications so that we can continue to push ahead and raise the...
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Test your knowledge with our free online course and gain CPD points
How to Buy and Plan Media using ABC Data Free to access and created especially for media buyers and planners, the course shares expert knowledge for anyone new to the media industry or those who need a refresher on how ABC data can help them trade. By...
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The latest data is now available!
Our robust, comparable data provides trusted insights and gives media owners, buyers and planners the power to trade confidently. ABC members and data subscribers can now access the December 2022 Consumer Media report For other users, you can use the...
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New IPA white paper emphasises the value of JIC data
its levels of transparency and accountability. Based in cross-industry collaboration, JICs fuel our industry’s ability to trade effectively. The JIC framework has stood the test of time and continues to deliver some of the most robust, trusted data out...
