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Blis verified by ABC to JICWEBS Brand Safety Principles
17/11/2017 - CLIENT PRESS RELEASE Today, Blis has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to inject greater transparency...
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Gold Key Media receives ABC accreditation for Bulk Distribution
09/07/2018 - CLIENT PRESS RELEASE Gold Key Media has been accredited as an Associate member by ABC, the industry body for media brand measurement in the UK. Their Associate member status confirms that Gold Key Media is compliant with ABC’s industry...
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House of Lords urges digital industry to fully commit to JICWEBS or face legislation
16/04/2018 Following a six-month long enquiry into the UK advertising industry, the House of Lords has recommended that digital industry bodies must be given more power to enforce rules on robust standards or face government legislation. This...
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ABC announced by IAB UK as official auditor for Retail Media Networks
We're excited to announce that we've been chosen by IAB UK as the official auditor for Retail Media Networks (RMNs) seeking IAB UK Gold Standard certification. This move follows IAB UK's announcement that RMNs are now eligible to achieve the...
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Exact Editions, the digital publishing platform, has renewed its ABC accreditation
10/07/2015 - CLIENT PRESS RELEASE Exact Editions, the digital publishing platform, has renewed its ABC (Audit Bureau Circulations) accreditation. Exact Editions offer a range of digital solutions for a variety of publishers, enabling sales across a...
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ABC verifies Fifty Media to JICWEBS Brand Safety Principles
16/08/2017 - CLIENT PRESS RELEASE Today, Fifty Media has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC. The aim of the Good Practice Principles is to inject greater...
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Traffic2 Ltd Verified by ABC to JICWEBS Anti Ad-Fraud Principles
27/04/2018 – CLIENT PRESS RELEASE Today Traffic2 LTD has received the JICWEBS Seal of Compliance, as verified by independent auditor ABC, demonstrating that it has met the JICWEBS Good Practice Principles for reducing the risk of exposure to ad fraud....
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Gold Key Media receives ABC accreditation as a Digital Publication Platform
29/06/2018 - CLIENT PRESS RELEASE Gold Key Media has received ABC accreditation for its industry leading digital platform Gold Key Media’s Digital Entertainment Platform is an innovative and intuitive digital reader service for clients such as hotels,...
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ABC’s auditing services extended to include TAG’s Anti-Piracy and Anti-Malware initiatives
28/05/2020 We’re pleased to announce we’ve expanded our independent validation services to include TAG’s Certified Against Piracy and Certified Against Malware programmes. This follows our appointment last year as a TAG approved auditor, and our recent...
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Introducing our new Digital Events Audit
Alongside our traditional event audit, we now provide the same industry stamp of trust to online events. Whether it be a conference, a webinar, an awards ceremony we can help. The new Industry agreed standards are simple, quick and robust. We provide...
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TAG approved auditor ABC shares insights into how its clients make auditing a breeze
After interrogating the audit department, Laura Sharman, Head of Communications & Client Services at ABC, shares the secrets that will make your TAG audit quick and easy - helping to spread that feeling of success! An increasing number of companies are...
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New Brand Safety & Ad Fraud Seals released by TAG
TAG’s annual certification announcement shows more companies are getting independently validated. ABC independently validates 99 TAG Seals Today’s announcement by the Trustworthy Accountability Group (TAG) shows that a record percentage of TAG...
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How do you strengthen online advertising transparency? Consumers can feel bombarded by online advertising, raising concerns about data tracking and transparency. This lack of trust creates challenges for advertisers and raises questions about control...
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Which TV stats do you trust? In the world of online video and TV-like content, data is abundant, but not all data is created equal. Metrics can vary widely, and the data collection methods are often shrouded in mystery. It’s important to know that the...
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How do you raise trust in targeted advertising? Online advertising can often overwhelm consumers, leading to concerns about data tracking and a lack of transparency*. This trust gap poses challenges for advertisers and raises questions about data...
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Can you afford not to invest in ad fraud protection?
Martin Lindley, Audit Manager at ABC with expertise in fraud, brand safety, and TV measurement, shares essential strategies for minimising the impact of ad fraud on your business. If you’re questioning how much resource to put into ad fraud protection,...
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Digital Brand Safety: A must-have in today's evolving landscape. With WARC reporting Brand Safety is the number one concern in programmatic buying, the topic should be front and centre of conversations. A TAG Brand Safety Seal is a clear commitment to...
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Retail Media Standards Are Expanding Into Commerce Media - Here’s Why That Matters for Measurement
Earlier this year, IAB Europe released Version 2 of its measurement framework, now formally titled the Commerce Media Measurement Standards. At first glance, it might seem like a simple name change – it’s not. The move from Retail Media to Commerce...
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Listening to our industry - new options for regional media
26/07/2017 A wide ranging set of changes for Regionals were recently agreed by the industry. The changes are designed to enhance the value of your ABC while reducing the cost, and remove unnecessary complexity without diluting the stamp of trust...
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RX achieves the ‘stamp of trust’ for their Digital Event
23/06/2021 Proof that the event industry can thrive online in these COVID times RX, previously Reed Exhibitions, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. When the...
