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Collaboration – more than the sum of the parts
19/09/2018 Simon Redlich, Chief Executive, ABC Standing on the shore of Lake Windermere I’d come to the conclusion this was a really silly idea. But it was too late for that. The early morning conversations had quietened down as the 100 or so swimmers...
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ABC introduces new reporting options for newsbrands
Research Director, the IPA: “Our members spend millions on Newsbrand print advertising each year, and it’s important their buying decisions are underpinned by industry standard data. The new reporting changes facilitated by ABC will allay publisher...
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Simplification of ABC reporting continues to build trust for media sectors
16/08/2018 Over the next three weeks, our updated Standards and new certificate design will be implemented for our Newsbrand and Business Media sector reports for the first time. Following on from the successful launch of our new Consumer Magazine and...
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National Newspaper digital edition totals now shown on front page of ABC certificates
18/10/2018 We’re pleased to announce a design update to the front page of our National Newspaper certificates, enabling media owners to display the total number of digital editions clearly alongside their headline print figure. This change has been...
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How do buyers know what data to trust? At a time when media agencies are called to be fully accountable for the media they plan and buy, it’s essential that the data they use is accountable, robust and transparent. ABC: the Gold Standard Our newsbrand...
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Trusted data at a glance with new ABC certificates
14/12/2017 We’re delighted to unveil our brand new certificate design, which has been developed to reflect the recent updates to our Industry Standards. Watch the certificate walkthrough video here Our new ‘at a glance’ certificates allow media buyers...
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Agency Training Roadshow delivered to great success
16/04/2018 We’re excited to say we’ve just completed an Agency Training Roadshow to help buyers and planners learn how they can find important trading information using our redesigned certificates. At each session we summarised the key updates to our...
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Latest updates (as at 18.06.2020) on rule changes and our guidance during the pandemic
Following the lockdown restrictions imposed in the UK in March 2020 we made a number of temporary variations to our Reporting Standards to assist publishers in continuing to report the unexpected and rapid changes made to their publications and...
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New options for reporting Events, Awards, Social Media and Digital Products
We’re pleased to announce that, via our Reporting Standards Groups, we’ve updated our Standards for a number of products, to offer greater flexibility in what media owners can report. Event Attendance With the increase in hybrid events, we’re pleased...
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Which TV stats do you trust? In the world of online video and TV-like content, data is abundant, but not all data is created equal. Metrics can vary widely, and the data collection methods are often shrouded in mystery. It’s important to know that the...
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ABC announced by IAB UK as official auditor for Retail Media Networks
We're excited to announce that we've been chosen by IAB UK as the official auditor for Retail Media Networks (RMNs) seeking IAB UK Gold Standard certification. This move follows IAB UK's announcement that RMNs are now eligible to achieve the...
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ABC launches first Worldwide Brand Report
11/08/2016 The Economist demonstrates trusted global reach with new ABC report ABC is pleased to announce the launch today of its first Worldwide Brand Report. This innovative new offering allows brands and media groups to demonstrate...
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Please do read the small print
20/08/2019 Following the release of our latest Consumer figures, we really liked David Pigeon’s article which pointed out that “while the audiences might not always be high, engagement levels certainly are - and that's surely what advertisers are...
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Global Certified Media List launched by IFABC
advertisers and advertising agencies to understand which media properties are audited globally to make more informed media buying choices. “As the media and advertising landscape becomes increasingly global and issues around the lack of transparency...
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Options extended for Free Distribution
agreed standards.” Jan Pitt, Commercial Director at ABC, explains, “Innovation in publishing needs to be supported by the buying community in order to be truly effective for both parties. We’re pleased to offer this rule change that gives our publisher...
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ABC Consumer Media Report: Trusted data for a changing market
Each year, our Consumer Media Report provides an independent snapshot of how consumer magazines are reaching audiences across the UK. In a fast-moving media market, that trusted, comparable data remains essential for confident buying, selling and...
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Iotec verified by ABC to JICWEBS Anti Ad-Fraud and Brand Safety
30/08/2017 - CLIENT PRESS RELEASE iotec has achieved two JICWEBS Seals of Compliance, as verified by independent auditor ABC, demonstrating it has met industry agreed standards to reduce the risk of both ad misplacement (linked to the issue of brand...
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New ABC website showcases extensive data and assurance services
We’re delighted to launch our brand new website, highlighting the wide range of data and assurance services available from today’s contemporary ABC. ABC is widely recognised as a standard-setter and supplier of audited data for published media....
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ABC Business Media Reporting: What You Need to Know
From 2025, ABC updated its business media Reporting Standards following extensive industry consultation. The changes ensure audited circulation figures remain relevant, transparent and trusted in a market where print and digital are increasingly...
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ABC course shortlisted for Online Learning Award
that will give them the knowledge they need to integrate transparent, trusted ABC figures into their planning and buying processes. This introductory course also raises awareness of our work to improve transparency in other areas of the ad industry,...
