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Content Verification (CV) testing
What is CV Technology? Publishers use Content Verification (CV) technology to categorise the content of their webpages so they can better package their inventory. Advertisers use it to: Independently check their brand safety requirements are being met...
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ABC issues latest Content Verification Summary Report
29/10/2015 ABC has today released its latest Content Verification (CV) Summary Report for the period April 2015 to September 2015. This report is a continuation of ABC’s Certification programme, which is designed to independently certify CV products,...
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DoubleVerify First to Receive Anti-Ad Fraud Certificate from ABC
has also been certified by ABC for Desktop Video Viewability. DV has been certified by ABC annually since 2012 for content verification and viewability measurement.
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ABC launches verification service to reduce risk of exposure to ad-fraud
ABC also currently provides a ‘stamp of trust’ to digital ad trading services which cover online brand safety, content verification tools, viewability and Online Behavioral Advertising (OBA). Mark Finney, Director of Media & Advertising, ISBA, said, “Ad...
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TAG launches ad industry's first global Brand Safety Certification program
as takedown, monitoring, and compliance requirements. Contracts must also require the use of independently validated Content Verification services or inclusion/exclusion lists. Every Direct Buyer, Direct Seller and/or Intermediary must ensure that 100%...
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ABC verifies AOL UK to JICWEBS Brand Safety Principles
06/11/2015 - CLIENT PRESS RELEASE ABC once again delivers verification for online brand safety to AOL UK Today we announce that AOL UK has once again been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by...
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TI Media verified by ABC to JICWEBS Brand Safety Principles
10/01/2019 Today, TI MEDIA has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display...
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GroupM UK verified by ABC to JICWEBS Brand Safety Principles
09/02/2018 - CLIENT PRESS RELEASE GroupM UK Digital Programmatic Service has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to...
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Condé Nast Britain Verified by ABC to JICWEBS Brand Safety Principles
10/09/2018 - CLIENT PRESS RELEASE Today, Condé Nast Britain has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance...
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Blis verified by ABC to JICWEBS Brand Safety Principles
17/11/2017 - CLIENT PRESS RELEASE Today, Blis has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to inject greater transparency...
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Vevo verified by ABC to JICWEBS brand safety principles
31/10/2018 - CLIENT PRESS RELEASE Today, VEVO has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in the...
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Precise.TV verified by ABC to JICWEBS Brand Safety principles
10/01/2018 - CLIENT PRESS RELEASE Today, Precise.TV has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to inject greater...
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Coull verified by ABC to JICWEBS Brand Safety Principles
10/05/2018 – CLIENT PRESS RELEASE Today, Coull has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to inject greater transparency...
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ADYOULIKE verified by ABC to JICWEBS Brand Safety principles
11/01/2018 - CLIENT PRESS RELEASE ADYOULIKE has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to inject greater transparency...
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Navigate Digital verified by ABC to JICWEBS Brand Safety Principles
14/01/2019 Today, Navigate Digital has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital...
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VE Global Verified by ABC to JICWEBS Brand Safety Principles
19/11/2018 Today, Ve Global has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display...
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GAMELOFT verified by ABC to JICWEBS brand safety principles
11/12/2018 - CLIENT PRESS RELEASE Gameloft has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in the UK...
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ADYOULIKE verified by ABC to JICWEBS Brand Safety Principles
08/02/2019 - CLIENT PRESS RELEASE Today, ADYOULIKE has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in...
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KNOREX verified by ABC to JICWEBS Anti Ad-Fraud and Brand Safety Principles
22/02/2019 - CLIENT PRESS RELEASE Knorex has achieved two JICWEBS Seals of Compliance, as verified by independent auditor ABC, demonstrating it has met industry agreed standards to reduce the risk of both ad misplacement (linked to the issue of brand...
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Ziff Davis UK verified by ABC to JICWEBS Brand Safety Principles
17/01/2019 Today, the UK operations of Ziff Davis have been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in...
