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Jerry Wright - Seven years at ABC
other inappropriate websites sparked widespread panic and an industry investigation back in 2008. ABC now certifies Content Verification Tools and issues ‘trust seals’ to over 30 companies to show their compliance with the industry-agreed code for...
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Adverty Verified by ABC to JICWEBS Brand Safety Principles
25/04/2019 - CLIENT PRESS RELEASE Today, Adverty has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry owned media auditor ABC. The aim of the Good Practice Principles is to enhance transparency in...
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Digital content distributor Media Carrier becomes new ABC Associate member
03/05/2017 - CLIENT PRESS RELEASE Media Carrier, a premium-class distribution partner for publishers, has been accredited as an Associate member by ABC, the industry body for media measurement in the UK. Through its innovative digital media library,...
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Benefits of choosing ABC Your TAG audit options Whether you’re a direct buyer, seller, intermediary, platform or Content Verification tool, we have a tailored TAG audit just for you. Did you know, we can also audit you from any geographic location, so...
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Winning more business Your TAG audit options Whether you’re a direct buyer, seller, intermediary, platform, content verification (CV) or anti-piracy vendor, we have a tailored Brand Safety audit just for you. In relation to CV vendors, our unique audit...
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A call to arms against ad fraud
01/08/2018 Andy Flint, Head of Business Development, ABC In 2006, when we collaborated with the IAB US to create the IAB/ABC International Spiders and Bots List, we at ABC saw that invalid traffic was inflating online figures by as much as 60%. What we...
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Google Analytics metric now included on ABC Brand Reports
17/10/2019 We’re delighted to launch a new reporting option that will enhance the ability of media owners to show buyers the multi-platform reach of their brands using ABC data. Media owners now have the option to include headline Google Analytics-User...
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comScore receives first ABC certification for video viewability measurement
certification expands on the solution’s existing ABC-accredited offerings for vCE Viewability for Display and vCE Content Verification, continuing its status as a certified solution for the digital ad market in the UK. vCE video viewability measures the...
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speed. An example of this is where we get ‘under the bonnet’ of technology providers in areas such as brand safety content verification (CV) tools, viewability and ad fraud. The standards in these areas are subject to frequent change and the technology...
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Inclusion or exclusion lists and details on how these are created and maintained. Evidence of the implementation of Content Verification and/or Anti-piracy tools. Depending on your business type there may be more to it than just the above, but don’t...
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Over 90 years of trust and counting…
services and receives industry-wide recognition 2012 Two More Firsts for Digital We release the world's first Content Verification (CV) Report. We also introduce our first Digital Publication certificate. 2012 Multi-Platform ABC Certificates Launched...
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SpotX audited by ABC to JICWEBS Brand Safety Principles
06/05/2020 - CLIENT PRESS RELEASE Today, SpotX has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC. The aim of the Good Practice Principles is to enhance transparency in...
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Exact Editions have renewed ABC accreditation for 2018
19/04/2018 - CLIENT PRESS RELEASE Exact Editions have renewed ABC accreditation for 2018 Digital publishing company Exact Editions has renewed its ABC (Audit Bureau of Circulations) accreditation for the sixth time since 2012. Exact Editions offers a...
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Standards home Our Byelaws contain important terms and conditions relating to ABC membership, particularly in relation to publicity (section 3). View Full Byelaws ( printable PDF ) The Byelaws were last updated in February 2021, to include the...
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Media iQ renews its EDAA Trust Seal and DTSG Seal of Compliance with ABC
12/10/2015 - CLIENT PRESS RELEASE Today we announce that Media iQ, has once again been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC. The aim of the Good Practice Principles...
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Separate to setting brand measurement standards, ABC also supports other industry agreed standards. As a trusted verification provider our independent services check that data and the adoption of good practice are compliant with the following media...
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Lessons from Brand Safety Week
Simon Redlich, CEO at ABC, shares his 3 key takeaways from Brand Safety Week As Brand Safety Week kicked-off, Twitter’s takeover was front and centre in the news - which certainly emphasised the relevance and importance of the subject matter. During...
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Standards home Awards These rules detail how media owners may report entries/nominations for a specific awards event. The media owner will collate valid third-party entries, add them to a database, from which the claim will be produced. The database of...
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Why ABC supercharges your buying decisions ABC data enables you to: Make powerful buying decisions with data-driven insights Engage with media owners from a position of knowledge Make easy comparisons across published media channels Your top resource...
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Today, our board is delighted to announce the appointment of Andrew Hirsch as its Chair Designate. Andrew will take up the position of Chair on 1st August 2025. He’ll succeed Derek Morris, who has chaired the board since 2016 and played an integral...
