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ABC streamlines standards and reflects digital shift
Jan – June data issued July/Aug 2025. Consumer and Regional Media reporting 12-monthly: Jan – Dec data issued Jan/Feb 2026. Business Media: Jan – Dec/Jul-Dec data issued Jan/Feb 2026. ABC’s Chief Executive Simon Redlich said, "We're delighted to unveil...
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Editions - Regional Publications
Back to index Editions An Edition is a version of an issue of the publication that varies from the Main Edition (the UK and/or ROI version that has the largest circulation), usually for reasons of geography, timing or content. How it has varied from...
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Reporting Standards Magazines and Newspapers ABC Bulk Distribution Business Magazines Consumer Magazines National Newspapers Regional Publications Events and Awards Event Attendance - In-Person / Online / Hybrid Event Ticket Sales / Awards Seat Sales...
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DoubleVerify First to Receive Anti-Ad Fraud Certificate from ABC
different types of fraud based on the Traffic Taxonomy report produced by the UK’s JICWEBS (Joint Industry Committee for Web Standards). The UK Traffic Taxonomy report covers a range of ad fraud sources that include hijacked devices/ad tags/creative,...
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Metrics - Digital Publications
Back to index Metrics Mandatory Metric The mandatory metric (the minimum which must be reported) is Publication Active View (PAV). In addition to the mandatory metric you may report: Other agreed metrics, including circulation. Breakouts of agreed...
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Getting transparent about the AATP – what you need to know
to regulate the digital space by applying standardised rules across the EU. Although the DSA is far-reaching, designed to curb illegal and harmful activities online and the spread of disinformation, it also outlines important provisions regarding...
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Global Blue verified by ABC to JICWEBS Brand Safety Principles
28/03/2019 - CLIENT PRESS RELEASE Today, Global Blue has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency...
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TS Digital Nordic and ABC UK launches Viewability Certification in the Nordic countries
consistently measures and reports viewable impressions as expected under a variety of scenarios in a test environment. IAB Sweden recommends the certification in their Measurement Guidelines for Viewability. - IAB Sweden strives for increased...
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Optional Reporting - ABC Bulk Distribution
Back to index Optional Reporting You may request to report additional information via ABC to enhance the promotion or messaging relevant to your publication or your wider brand. Information or data related to publication may be reported on the...
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Using the ABC Logo and promoting your ABC membership
The ABC name and logo is a recognised mark of trust and compliance with industry-agreed standards. When can I use the ABC logo? You can use the ABC logo in relation to a registered product after we've issued its first ABC certificate A newly registered...
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ABC welcomes two new board members
We’re delighted to welcome two new members to our board: James Chandler, Chief Marketing Officer at IAB UK, and Paul Sinker, Director of Communications at the NMA. James Chandler, Chief Marketing Officer at IAB UK, will serve on the board representing...
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Media buyers trust ABC: New research reveals 84% are wary of self-reported data
are just a few of the comments: “ABC is an invaluable resource that I use for media planning and buying for both B2C and B2B clients. It is something I trust… a characteristic I currently value more than ever.” Nick Taylor, Associate Media Director,...
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ABC issues EDAA Trust Seal to Ve Interactive
Wright, is president. Richard Foan, Group Executive Director of Communication & Innovation, ABC, also chairs the IFABC Web Standards Group, which works to deliver global standards and establish digital good practice across the world. About EDAA The...
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Problems with discrepancies in viewability data? Viewability is a crucial metric for engagement. It affects a site's value and campaign spending. But when different tools measure viewability, discrepancies can occur in the reported data. Advertisers...
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SpotX audited by ABC to JICWEBS Brand Safety Principles
06/05/2020 - CLIENT PRESS RELEASE Today, SpotX has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC. The aim of the Good Practice Principles is to enhance transparency in...
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Global Media Hub accredited by ABC for third consecutive year
18/07/2017 - CLIENT PRESS RELEASE Global Media Hub is excited to announce that they have once again been accredited as a Bulk Distribution Associate by ABC, the industry body for media measurement in the UK. As an ABC Associate, Global Media Hub...
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Single Copy Sales - Regional Publications
Back to index Single Copy Sales [Print/Digital] A single copy sold to a consumer direct by the publisher. Principles 1. Single copy knowingly paid for by the consumer 2. Copies are purchased direct from the publisher 3. It must be clear the price paid...
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Access to public ABC Certificates for current and past products going back to the year 2000. SUBSCRIBE NOW FROM £199 The certificates are available in PDF format via each individual products page on our site. These are accessed via our Data/Certificate...
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Standards home Reporting Standards for Audio/Visual (AV). Our AV metrics are central to our assurance services for online video and TV-like content. The AV metric definitions and associated guidance are listed below, together with a link to the related...
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in your stakeholders, helping you to distinguish yourselves from the competition. Examples of our bespoke audit projects IAB UK GOLD STANDARD IAB UK engaged us to verify the design and operating effectiveness of the internal management processes...
