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ADYOULIKE verified by ABC to JICWEBS Brand Safety Principles
ADYOULIKE, the global leader in Native Advertising provides AI-driven Native Advertising technology and programmatic buying solutions to brands and publishers. ADYOULIKE’s AI-powered semantic targeting ensures campaigns are contextually relevant, while...
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JAA audited by ABC to JICWEBS Brand safety Principles
that could jeopardise brand reputation. JAA is the original independent media specialist providing strategy, planning and buying to marketers that understand that first-class media thinking delivers business growth As a JICWEBS approved auditor, ABC...
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Standards home Reporting Standards for products registered in the Consumer Magazines sector. View Full Standards ( printable PDF ) Reporting Standards General Principles and Record Keeping Reported Data Paid Single Copies Retail Sales (Sale or Return)...
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How do I demonstrate I have trusted inventory? Whatever your role in the digital advertising ecosystem, ad misplacement (brand safety), fraudulent traffic and malware can cause headaches. Without protection, you and your clients are at risk from damage...
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How do I tell partners their brand is in safe hands? If an advertiser finds their ad next to inappropriate or illegal content, it can cause significant damage to their brands reputation and revenue. Advertisers need to trust their partners ability to...
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How can I ensure my traffic is genuine? Advertisers expect their content to be viewed by legitimate consumers with the power to spend money. But criminal organisations have infiltrated the digital supply chain and now, through bot-generated invalid...
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‘Quality on two counts’ - new ABC opinion piece in The Media Leader
The reassuring value of published media brands In her latest comment piece in The Media Leader, our Commercial Director Jan Pitt shares insights from media buyer and planners on why ABC data plays such an important role in the perceived value of...
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ABC wins online learning award for agency training course
21/09/2017 We were delighted to be announced Best Newcomer at the Nimble 2017 awards, held on 14th September 2017. This title is awarded to the company that has made the biggest impact using Nimble software in their first 12 months. The awards team...
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RX achieves the ‘stamp of trust’ for their Digital Event
23/06/2021 Proof that the event industry can thrive online in these COVID times RX, previously Reed Exhibitions, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. When the...
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Single Copy Subscription Sales - Consumer Magazines
Back to index Single Copy Subscription Sales [Print/Digital] A single copy sold and distributed to an individual or organisation for a contracted period. Principles 1. There must be a contractual arrangement between the subscriber and the publisher (or...
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Metrics - Event Ticket Sales / Award Seat Sales
Back to index Metrics and Reporting Principles The event/awards must be eligible to report under the Reporting Standards Tickets are purchased by a third party from the organiser (or their agent). You may report additional optional metrics Evidence to...
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Top 3 takeaways from the Brand Safety Summit in London
It was great to see so many of our clients at the London Brand Safety summit on 23rd March, where a variety of important topics were covered. Here’s our round-up with 3 key takeaways… 1. Sustainability James Trott, Head of Strategy at Matterkind,...
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Reasons to be cheerful: A sector defined by confidence, optimism and opportunity
PPA CEO, Sajeeda Merali shares highlights from the publishing sector and why she is so excited about the year ahead. When I walk into a room of PPA members, the current vibe is one of both optimism and confidence. It’s a really exciting time to be...
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Can you afford not to invest in ad fraud protection?
Martin Lindley, Audit Manager at ABC with expertise in fraud, brand safety, and TV measurement, shares essential strategies for minimising the impact of ad fraud on your business. If you’re questioning how much resource to put into ad fraud protection,...
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Don't get left behind: Key takeaways from IAB Europe’s Interact conference 2025
Our Head of Business Development Andy Flint shares some key learnings from Interact - IAB Europe’s annual event for the European digital advertising and marketing industry. Interact, IAB Europe’s flagship conference, took place in Brussels on 20th –...
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ABC verifies Fifty Media to JICWEBS Brand Safety Principles
16/08/2017 - CLIENT PRESS RELEASE Today, Fifty Media has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC. The aim of the Good Practice Principles is to inject greater...
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The industry volunteers shaping your trading data
23.04.2019 Your industry representatives When we see a product in its final polished state, it can be easy to forget how much work has happened behind the scenes. The existence of media measurement data is no different, and it’s worth remembering that...
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18/02/2020 Newsworks, together with research and strategy company house51, has launched a new piece of research called ‘Mental availability in the digital age’. The research explores how consumers show more ‘mental availability’ – the ability of a...
