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LoopMe Teads Conde Nast M6 Telegraph Media Group Limited Crimtan MAGNA GLOBAL The Kite Factory Dailymotion Magnite The Trade Desk DAZN Mail Metro Media TikTok eBay MiQ Total Media ESI Media MediaCom TripAdvisor Essence Global Limited MediaCom North...
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MediaCom Telegraph Media Group Limited Finecast MediaCom North The Irish Times Footballco Meta Audience Network The Trade Desk Global Mindshare the7Stars GroupM MiQ TikTok Guardian Mobsta Inc TripleLift GumGum Moloco Universal McCann Worldwide Havas...
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Over 90 years of trust and counting…
Early years and global influence 1931 The Birth of ABC - the UK's first Joint Industry Currency (JIC) We’re formed by ISBA and establish the first industry standards for circulation measurement. The Daily Express is the first group to join. A further...
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ABC introduces new reporting options for newsbrands
Following widespread discussions with publishers, agencies, advertisers and their trade bodies, we’re today announcing new data reporting options for national newspapers. These changes have been made to create a balance in how the national newspapers...
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TAG and JICWEBS Announce Merger
Quality Guidelines (IQG) Program into a global brand safety certification program. As part of the merger, the four UK-based trade bodies – the Association for Online Publishing (AOP), the Internet Advertising Bureau UK (IAB UK), the Institute of...
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A warm welcome to our three new ABC Board members
and their customers. I’m delighted to be representing this sector on the ABC Board, bringing trust and transparency to the trade of advertising that is the lifeblood of so many regional titles.” Nick Service is Chairman of the Hemming Group and has...
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ABC audit enhances credibility within social media and influencer marketing
will bring clarity and reassurance to this rapidly growing market." Scott Guthrie, Director General, Influencer Marketing Trade Body said, "As champions for professionalism within the influencer marketing industry, we’re pleased to see Q83 working with...
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Media buyers trust ABC: New research reveals 84% are wary of self-reported data
across 35 different agencies, all of whom buy and plan print advertising as part of their role. Most recipients also trade across other channels, including radio, TV, digital, OOH and podcasts. Using a 5 point Likert scale, we asked them to rate their...
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Magazine media celebrated in latest ABC data report
media and helps attract advertising. Simon Redlich, Chief Executive at ABC, said, “Trust is an essential ingredient to trade effectively, and it’s clear that independently audited data remains valuable to those responsible for buying and planning...
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The industry volunteers shaping your trading data
The focus is always to ensure that our data is delivering the insights and transparency that enable all parties to trade effectively. The fact our standards and data are the result of discussion and consensus from the people who actually use them is why...
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Multiple Copy Sales - National Newspapers
Back to index Multiple Copy Sales [Print/Digital] Copies purchased by a third party from the publisher, delivered and made available for pick up or receipt by consumers. Principles 1. There must be a contractual arrangement between the final purchaser...
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Companies across the digital advertising ecosystem have been recognised in the latest release of TAG Seals for meeting industry standards in transparency, accountability and safer digital media. In this latest announcement, 70% of companies receiving...
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Inskin audited by ABC to JICWEBS Brand Safety Principles
13/07/2020 - CLIENT PRESS RELEASE Today, Inskin Media has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC. The aim of the Good Practice Principles is to enhance...
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ABC verifies Media iQ to JICWEBS Anti Ad-Fraud principles
22/08/2017 - CLIENT PRESS RELEASE Today Media iQ has received the JICWEBS Seal of Compliance, as verified by independent auditor ABC, demonstrating that it has met the JICWEBS Good Practice Principles for reducing the risk of exposure to ad fraud. The...
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build confidence with exhibitors and sponsors with a simple cost-effective attendance audit. From consumer exhibitions to trade shows, webinars to awards nights and conferences, an independent audit can be one of the deciding factors that will make...
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a transparent count of total activity. Our logo stands for quality and trust in media, empowering our £22bn industry to trade with confidence. View Data Join & get audited Submit Data How we help Media Owners What is ABC data? ABC data is data that’s...
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TS Digital Nordic and ABC UK launches Viewability Certification in the Nordic countries
a product can support any viewability metric definition, based on time and percentage in view. This enables the industry to trade using viewable ad impressions on a campaign by campaign basis. TS Digital Nordic about its new initiative - We are seeing...
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quickly. It’s culminated in a set of clear and easy to use certificates that we hope our media owner members are proud to trade with, and media buyers rely on even more. So why is this important for the industry? Well we’re all about census and...
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Agency Training Roadshow delivered to great success
“ABC’s training session was incredibly useful, making it clear to my teams how much information is available to help them trade - from extra detail on actively purchased copies to where free copies have been distributed. Some of our attendees who’d been...
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House of Lords urges digital industry to fully commit to JICWEBS or face legislation
UK advertising in a digital age. The recommendation aligns with a number of self-regulatory steps already taken by various trade bodies involving JICWEBS initiatives, such as ISBA’s new media services framework, the IAB’s Gold Standard, the AOP’s Ad...
