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We release data for the UK media industry to use when trading print, digital and event advertising. Our members automatically get access to our reports, historical certificates and data tools. The following services are available to non-members: ABC...
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A call to arms against ad fraud
01/08/2018 Andy Flint, Head of Business Development, ABC In 2006, when we collaborated with the IAB US to create the IAB/ABC International Spiders and Bots List, we at ABC saw that invalid traffic was inflating online figures by as much as 60%. What we...
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Our business spans two distinct areas: ABC Data and Assurance Services. As a non-profit distributing organisation, value for money is built into our core, as we focus on delivering excellent services that address industry needs. Data We release data...
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New Viewability Report includes results for video
15/03/2018 Today we released our latest Viewability report that, for the first time, includes viewability testing results for Desktop Video in addition to Desktop Banner. The report shows that, when configured correctly, the products we’ve tested are...
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All UK national newspapers move to private circulation reporting while remaining audited by ABC
of Media Research at the IPA, added: “Our members need reliable, independently verified data to support media planning and buying decisions. The private reporting framework ensures agencies continue to receive the audited data they rely on, while...
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ABC selected by IAB Europe to audit new Retail Media Certification Programme
IAB Europe launches new certification scheme to drive accountability in retail media measurement We’re delighted to confirm that ABC has been selected by IAB Europe as an independent auditor for its Retail Media Certification Programme. IAB Europe...
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Bespoke Project Work - CFlight
We’ve independently audited the following client and are pleased to issue them the use of the ABC logo, the industry’s stamp of trust. Client: Barb / CFlight CFlight is the UK's first unified TV advertising metric that captures the vast majority of...
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Jo’s top tips for combatting online ad fraud
traffic sources then it’s advisable to investigate these directly with the publisher, so you can understand their numbers. Buying inventory from valid sources Ads.txt is a simple aid to combatting another type of ad fraud - domain spoofing. An ads.txt...
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IFABC Elects New President and Secretary at 31st General Assembly
IFABC member organisations play a pivotal role in delivering comparable, independent information needed for objective media-buying decisions and industry growth around the world.
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Business Media data report now available to non-members
to non-ABC members. This new approach is being trialled in recognition of the fact that a large proportion of media buying in the B2B sector is conducted through small direct advertisers. Removing our registration paywall for this sector will allow...
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Test your knowledge with our free online course and gain CPD points
How to Buy and Plan Media using ABC Data Free to access and created especially for media buyers and planners, the course shares expert knowledge for anyone new to the media industry or those who need a refresher on how ABC data can help them trade. By...
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ABC verifies Avocet to JICWEBS Brand Safety Principles
be associated with content that could jeopardise brand reputation. Avocet is a UK based and market leading programmatic ads buying platform. With our own viewability technology and exhaustive fraud protection controls: Avocet firmly believes that a key...
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ABC verifies SOVRN UK to JICWEBS Anti Ad-Fraud principles
20/09/2017 - CLIENT PRESS RELEASE Today Sovrn UK has received the JICWEBS Seal of Compliance, as verified by independent auditor ABC, demonstrating that it has met the JICWEBS Good Practice Principles for reducing the risk of exposure to ad fraud....
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New Certificate design rolled out across Business Media
04/07/2018 We’re delighted to extend our brand new certificates, which have been developed in consultation with the Industry, across the business media sector. Our new ‘at a glance’ certificates allow advertisers and agencies to access trusted trading...
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Google Analytics metric now included on ABC Brand Reports
17/10/2019 We’re delighted to launch a new reporting option that will enhance the ability of media owners to show buyers the multi-platform reach of their brands using ABC data. Media owners now have the option to include headline Google Analytics-User...
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Access to ABC data made simple with new reporting tool
05/11/2019 We’re excited to launch our Data Hub, a brand new reporting tool that makes it quick, easy and intuitive for our members and subscribers to find audited ABC data for published media brands. On the Data Hub, users are immediately prompted to...
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10/06/2021 We’re excited to be working with CFlight – the recently launched joint broadcaster project focused on delivering a new TV ad measurement tool. Facilitated by Thinkbox and Project Manager Andrew McIntosh, ITV, Channel 4 and Sky have...
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Introducing our new Digital Events Audit
Alongside our traditional event audit, we now provide the same industry stamp of trust to online events. Whether it be a conference, a webinar, an awards ceremony we can help. The new Industry agreed standards are simple, quick and robust. We provide...
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product by more than half if the ad had infected their computers or mobile devices with malware – and over 57% would stop buying that product altogether. - TAG Your TAG audit options Whether you’re a direct buyer, seller, intermediary or platform we...
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ABC Figures show 1.68 billion national newspapers circulated in 2019
16/01/2020 A new industry agreed ABC figure for the national newspaper sector clearly illustrates the scale of today’s printed newspaper market. Our new Total Circulated Copies figure represents the complete number of copies distributed by media...
