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06.Nov.2015

ABC verifies AOL UK to JICWEBS Brand Safety Principles

06/11/2015 - CLIENT PRESS RELEASE

ABC once again delivers verification for online brand safety to AOL UK

Today we announce that AOL UK has once again been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC.  The aim of the Good Practice Principles is to inject greater transparency into the UK digital display market, ultimately giving brands greater reassurance that their advertising is more likely to reach the right audience and is not associated with content that could jeopardise brand reputation.

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29.Oct.2015

ABC issues latest Content Verification Summary Report

29/10/2015

ABC has today released its latest Content Verification (CV) Summary Report for the period April 2015 to September 2015. This report is a continuation of ABC’s Certification programme, which is designed to independently certify CV products, providing insight into their capability to block or report ad misplacement.

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23.Oct.2015

Self Select accredited in 2015 by ABC

23/10/2015 - CLIENT PRESS RELEASE

Self Select Distribution, have been accredited for a third year as a Bulk Distribution Associate, demonstrating their ability to report and prove their Multidrop Distribution (free copies) to industry agreed standards.

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12.Oct.2015

Media iQ renews its EDAA Trust Seal and DTSG Seal of Compliance with ABC

12/10/2015 - CLIENT PRESS RELEASE

Today we announce that Media iQ, has once again been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC. The aim of the Good Practice Principles is to inject greater transparency into the UK digital display market, ultimately giving brands greater reassurance that their advertising is more likely to reach the right audience and is not associated with content that could jeopardise brand reputation.

Read more …

21.Sep.2015

ABC breaks new ground with Targeted Household Distribution scheme

21/09/2015

ABC has today launched a new service, which for the first time certifies the quality as well as the quantity of a household distribution audience.

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17.Sep.2015

Yieldr renews its EDAA Trust Seal with ABC

17/09/2015 - CLIENT PRESS RELEASE

Today, Yieldr has renewed the EDAA Trust Seal from independent industry Certification Provider ABC, demonstrating their continued compliance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA).

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