29/02/2016
February was a very busy month for ABC, with Consumer Magazines, Newsbrands, Island of Ireland & Regional Publications Reports all being released.
10/12/2016
I don’t think anyone would challenge the statement that the last seven years have represented a period of unprecedented change in the media industry!
Back in 2008, at the start of my time at ABC, we were heading into the worst recession in 30 years. Within the space of a year, advertising revenue collapsed and it was a difficult time for media owners, agencies and advertisers alike. But the challenges that assailed print and other media gave a new impetus to an already burgeoning force in the industry; digital.
02/12/2016
ABC has announced today that Simon Redlich, its current Executive Director of Audit, Finance & ICT, has been appointed interim Chief Executive Officer of ABC and will take up the role from 1st January 2016. Jerry Wright, the current CEO, announced earlier this year that he was stepping down from the post, after more than seven years in the role.
23/11/2015
Six products certified to updated JICWEBS Standards
ABC has issued its second industry report which compares test results for online ad viewability measurement products. The report summarises the capability of six products to measure viewability, simply and equally, delivering trust and transparency to a complex area.
17/11/2015 - CLIENT PRESS RELEASE
MagazineCloner has been accredited for a third year as a Digital Publishing Platform Associate by ABC, the industry body for media measurement in the UK. Publisher clients can claim for online and in-app sales via the reports. Additionally the reporting tools are now available as a stand-alone service, for non-MagazineCloner-app clients.
17/11/2015
Steve Goodman, managing director, print trading at GroupM, praises the new report as “an exciting development”.
ABC, the industry-owned independent measurement body, is launching a new Monthly Newsbrands report in December, which will see print and digital figures released together for the first time.
