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02.Mar.2017

ABC shines a light on viewability products with latest report

24/01/2017

ABC has today released its latest Viewability Report, which showcases the results of testing for a range of products that have met the industry-agreed viewability standards set out by JICWEBS.

Read more …

02.Mar.2017

Permanent CEO for ABC announced

25/11/2016

The ABC Board is very pleased to announce the appointment of Simon Redlich as the company's CEO on a permanent basis. Simon has held the post of interim CEO since the start of 2016. During that time he has worked closely with both our current Chairman Sally Cartwright and ABC's Chairman designate, Derek Morris.

Read more …

30.Jan.2017

ABC verifies first companies to JICWEBS Anti Ad Fraud Principles

30/01/2017

ABC is pleased to announce that Affectv and RadiumOne are the first companies it has verified to the JICWEBS Good Practice Principles.

ABC’s role, as a JICWEBS-approved Verification Provider (VP), is to independently audit participating companies and report compliance with the Principles to JICWEBS.

Read more …

17.Nov.2016

GroupM receives brand safety accreditation

17/11/2016 - CLIENT PRESS RELEASE

GroupM, the world’s leading media investment management group, today announced that it has attained the JICWEBS DTSG Brand Safety Accreditation for its UK Programmatic Business.

Read more …

24.Aug.2016

ABC launches verification service to reduce risk of exposure to ad-fraud

24/08/2016

ABC is pleased to announce the launch of its online anti ad-fraud verification programme.

This follows the recent announcement by JICWEBS of a recognised, industry-agreed set of Good Practice Principles for reducing the risk of exposure to ad fraud.

Read more …

11.Aug.2016

ABC launches first Worldwide Brand Report

11/08/2016

The Economist demonstrates trusted global reach with new ABC report

ABC is pleased to announce the launch today of its first Worldwide Brand Report. This innovative new offering allows brands and media groups to demonstrate independently-audited reach across multiple platforms and also across different global regions.

Read more …

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