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20.Sep.2017

ABC verifies SOVRN UK to JICWEBS Anti Ad-Fraud principles

20/09/2017 - CLIENT PRESS RELEASE

Today Sovrn UK has received the JICWEBS Seal of Compliance, as verified by independent auditor ABC, demonstrating that it has met the JICWEBS Good Practice Principles for reducing the risk of exposure to ad fraud.

Read more …

13.Sep.2017

ABC course shortlisted for Online Learning Award

13/09/2017

We’re pleased to share that our ‘Introduction to ABC’ online learning course for agencies and advertisers, launched in Spring 2017, has been shortlisted for the ‘Course of the Year’ title at the Nimble 2017 Awards.

The ceremony, taking place on 14th September 2017, showcases the best online learning courses launched over the past year using Nimble software.

Read more …

13.Sep.2017

ABC wins online learning award for agency training course

21/09/2017

We were delighted to be announced Best Newcomer at the Nimble 2017 awards, held on 14th September 2017.

This title is awarded to the company that has made the biggest impact using Nimble software in their first 12 months.

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08.Sep.2017

ABC supports new routes to market with latest reporting option

08/09/2017

We’re delighted to announce a new reporting option for the Consumer Magazine sector, designed to help media owners highlight the potential value of new distribution methods.

The ‘Optional Analyses’ rule, agreed this summer by our publisher, agency and advertiser representatives, enables media owners to include an additional analyses table within their ABC certificate. Here they can showcase bespoke circulation breakdowns – provided they are auditable by ABC – that could demonstrate particular value to a buyer due to the nature of the purchase and/or the potential audience.

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30.Aug.2017

Iotec verified by ABC to JICWEBS Anti Ad-Fraud and Brand Safety

30/08/2017 - CLIENT PRESS RELEASE

iotec has achieved two JICWEBS Seals of Compliance, as verified by independent auditor ABC, demonstrating it has met industry agreed standards to reduce the risk of both ad misplacement (linked to the issue of brand safety) and exposure to ad fraud.

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29.Aug.2017

ABC verifies Teads to JICWEBS Brand Safety Principles

29/08/2017 - CLIENT PRESS RELEASE

Today, Teads has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC.  The aim of the Good Practice Principles is to inject greater transparency into the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

Read more …

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