16/04/2018
Following a six-month long enquiry into the UK advertising industry, the House of Lords has recommended that digital industry bodies must be given more power to enforce rules on robust standards or face government legislation.
16/04/2018
We’re excited to say we’ve just completed an Agency Training Roadshow to help buyers and planners learn how they can find important trading information using our redesigned certificates.
At each session we summarised the key updates to our Reporting Standards and walked agency teams through the new certificate design, demonstrating the ease with which they can now find and compare the primary trading metrics they use. Teams quickly picked up on the benefits of colour-coded primary metrics, standardised presentation across different market sectors and the use of graphs, charts and tables throughout each certificate.
19/03/2018
Jan Pitt, Commercial Director, ABC
5 things you didn't know about our Standards updates
Over the last ten months we’ve conducted a root and branch review of our standards for consumer magazines and regional publications. This has involved in-depth conversations with buyers and sellers across the market to ensure that our certificates are fit for purpose.
15/03/2018
Derek Morris, Chairman, ABC
In his latest blog published by the IPA, our Chairman Derek Morris is raising a toast to transparency - and explains why you should too!
15/03/2018
Today we released our latest Viewability report that, for the first time, includes viewability testing results for Desktop Video in addition to Desktop Banner.
The report shows that, when configured correctly, the products we’ve tested are capable of counting viewable impressions in a number of scenarios in accordance with the JICWEBS’ Viewability Product Principles.
02/03/2018
ISBA, represented on the ABC Board by Phil Smith, Director General, is holding its 2018 Annual Conference in London on Tuesday 6th March. The prestigious event brings together many of the industry’s most prominent speakers including Marc Pritchard, Global CMO at Procter & Gamble, and Carolyn McCall, CEO at ITV, who will be sharing their views on the issue of accountability.
