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17.Aug.2018

Consumer ABCs: industry analysis

17/08/2018 - Mediatel Newsline

The latest ABC results chart all the trends for the consumer magazine market. Here, industry experts digest the findings.

Read more …

14.Aug.2018

Simplification of ABC reporting continues to build trust for media sectors

 16/08/2018

 

Over the next three weeks, our updated Standards and new certificate design will be implemented for our Newsbrand and Business Media sector reports for the first time.

Read more …

02.Aug.2018

AA/WARC revises forecasts after strong Q1 growth

31/08/2018  Michaela Jefferson - Mediatel Newsline

UK advertising spend has achieved its 19th consecutive quarter of market growth after experiencing a 5.9% increase year-on-year through Q1 2018.

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01.Aug.2018

Venatus Media verified by ABC to JICWEBS Brand Safety Principles

01/08/2018 - CLIENT PRESS RELEASE

Venatus Media has today been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC.  The aim of the Good Practice Principles is to inject greater transparency into the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

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31.Jul.2018

ABC demonstrates commitment to data security with Cyber Essentials Certification

03/08/2018

We’re proud to have received our Cyber Essentials Certificate which confirms our compliance with the requirements of the UK Government's Cyber Essentials Scheme.

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31.Jul.2018

A call to arms against ad fraud

01/08/2018

Andy Flint, Head of Business Development, ABC

In 2006, when we collaborated with the IAB US to create the IAB/ABC International Spiders and Bots List, we at ABC saw that invalid traffic was inflating online figures by as much as 60%. What we didn’t know was that 10 years later it would be costing the ad industry £5.5billion in wasted display revenue, according to research company Forrester.

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