07/01/2019
Today, AdMaxim has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
04/01/2019 - CLIENT PRESS RELEASE
Today, TripleLift has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
11/04/2019
Mediatel Connected has launched a new section that focuses on Digital Publications, making it quick and easy for buyers & planners to access both ABC and PAMCo published media data, along with useful social stats, contacts, profiles and rates. Read the full story at Mediatel Newsline
02.01.2019
We’re pleased to announce that Simon Redlich, ABC’s Chief Executive, has been elected onto the Executive Committee of IFABC (the International Federation of Audit Bureaux of Certification).
02.01.2019
There has been much debate in our industry about what constitutes a viewable impression...
In this piece published in The Drum, Stephen Chester, Director of Media at ISBA, explores how far we’ve come in agreeing how viewability should be measured. Amongst other recommendations, he advises buyers to understand the capabilities of viewability tools using independent guidance, such as our own Viewability Report.
13/12/2018 - CLIENT PRESS RELEASE
Today, Samsung Ads (Samsung Electronics) has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
