17/01/2019
Today, the UK operations of Ziff Davis have been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
15/01/2019
GroupM UK, the world’s leading media investment group, has achieved two JICWEBS Seals of Compliance, as verified by independent auditor ABC, demonstrating that the company has met industry agreed standards to actively reduce the risk of both advertising misplacement (linked to the issue of brand safety) and exposure to advertising fraud.
14/01/2019
At the International Federation of Audit Bureaux of Certification’s 28th General Assembly, 24 media auditing executives from around the world gathered to discuss worldwide assurance solutions in the wake of global media and marketing trends.
14/01/2019
Today, Navigate Digital has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
10/01/2019
Today, TI MEDIA has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
08/01/2019
Study Conducted by The 614 Group Found Only 0.53 Percent IVT In Channels Using TAG’s Widely-Adopted Anti-Fraud Standards
The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today released the first analysis of the effectiveness of ongoing industry anti-fraud efforts in Europe. The study, conducted by The 614 Group, found the use of TAG Certified distribution channels for digital advertising reduced the level of fraud by more than 94 percent from the broader industry average.
