25/04/2019 - CLIENT PRESS RELEASE
Today, Adverty has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry owned media auditor ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
23.04.2019
Your industry representatives
When we see a product in its final polished state, it can be easy to forget how much work has happened behind the scenes. The existence of media measurement data is no different, and it’s worth remembering that the reason our data is so robust and fit for purpose is because of the work done by our dedicated volunteers – otherwise known as our Reporting Standards Groups (RSGs).
17/05/2019
Top 5 benefits of a brand safety audit
Clare Langstaff, Audit Manager, ABC
We were delighted to join Leena Vara-Patel, Operations & Ad Tech Director at media agency agenda21, on stage at The 614 Group’s Brand Safety Summit on Thursday 9th May. During our session we discussed what happened when we worked together on their brand safety and anti-fraud audits, and the benefits they experienced as a result. Here are five benefits we’ve highlighted from the session:
04/04/2019 - CLIENT PRESS RELEASE
ADmantX, a leading data provider of natural language processing (NLP) semantic-based solutions, is delighted to announce that it has received a Content Verification (CV) compliance certificate from industry-owned media auditor ABC.
03/04/2019 - CLIENT PRESS RELEASE
Omnicom Media Group UK (OMG UK) has achieved two JICWEBS Seals of Compliance, as verified by independent auditor ABC, demonstrating it has met industry agreed standards to reduce the risk of both ad misplacement (linked to the issue of brand safety) and exposure to ad fraud.
