21/02/2018 - CLIENT PRESS RELEASE
GP One GmbH has received its first Anti-Ad Fraud compliance certificate from industry-owned media auditor ABC.
The certificate demonstrates that GSI has been verified by ABC against its capabilities for identifying and/or excluding 16 types of fraudulent traffic, as identified in the JICWEBS UK Traffic Taxonomy. This independent audit provides assurance that GP One GmbH is providing targeted protection to industry standards against both malicious (or fraudulent) and non-malicious sources of traffic, thereby helping to promote confidence and trust in digital ad trading.
17/04/2019
"FIPP, in collaboration with UPM Communication Papers, has recently released a whitepaper called The Future of Media. This piece of research looks into the value print adds and how it fits into the wider publishing ecosystem, stating “despite the emergence of digital channels, print continues to thrive...” Read more
12/02/2019
Digital publishing company Exact Editions has renewed its ABC certification for the seventh time since 2012. Exact Editions offers a range of digital solutions for magazines publishers, enabling sales across web, iOS and Android platforms. The company places particular emphasis working with high-quality titles to offer expansive searchable archives and converting these into lucrative institutional sales.
13/02/2019
The effectiveness of magazines is much underestimated, as a recent report from the Radio Centre ‘Re-evaluating media’ underlined. An aggregate of all the media scores in this study shows that the gap between evidence and perception is the starkest for magazines.
08/02/2019 - CLIENT PRESS RELEASE
Today, ADYOULIKE has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
31/01/2019 - CLIENT PRESS RELEASE
Today, Sublime has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
