17/07/2019
In his new opinion piece for Mediatel, our Chief Executive Simon Redlich explains how, if we make use of all that JICs have to offer, perhaps the digital ‘JIC gap’ isn’t as big as it might appear.
01/08/2019
ABC conducts first ever mobile web viewability audit to JICWEBS Standards
Today, Comscore’s vCE product became the first to be certified to JICWEBS’ Viewability Principles for mobile web, following successful completion of our audit.
The JICWEBS Viewability Principles apply to products reporting the opportunity to see banner and video content in both desktop and mobile environments. Comscore’s new certificate demonstrates that their vCE solution is capable of counting viewable impressions in mobile web environments, in accordance with these Principles.
01/11/2019
DIARY Directory catches up with our Chief Executive Simon Redlich as part of their Industry Interviews series. Here he answers questions about ABC’s role in evaluating audience engagement, the most popular magazine genres and why print is still being valued by advertisers as a medium worth investing
17/10/2019
We’re delighted to launch a new reporting option that will enhance the ability of media owners to show buyers the multi-platform reach of their brands using ABC data.
16/01/2020
A new industry agreed ABC figure for the national newspaper sector clearly illustrates the scale of today’s printed newspaper market.
17/07/2019 - CLIENT PRESS RELEASE
Today, Vibrant Media has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
