21/05/2020
Following widespread discussions with publishers, agencies, advertisers and their trade bodies, we’re today announcing new data reporting options for national newspapers.
These changes have been made to create a balance in how the national newspapers tell their story of growth to the market. At the same time they ensure agencies and advertisers have access to trusted ABC data, supporting buyers’ ongoing and significant investment in national newsbrand print advertising.
07/07/2020
Teads, the global media platform, chose to work with us to become validated against industry-agreed standards for anti-fraud and brand safety. Our new joint case study sheds light on the many benefits our audit process has brought Teads, for whom transparency and trust is key to their partnerships, and how they’ve used the opportunity to further hone their internal processes.
08/07/2020
In his latest opinion piece for Mediatel News, our CEO Simon Redlich looks at the impressive ways publishers have responded to the COVID-19 restrictions and how we’re working with them to ensure industry standard data remains available to buyers - even in exceptional times.
10/09/2020
We’re pleased to share The Trustworthy Accountability Group’s (TAG) press release below, announcing the launch of their global Brand Safety Certification Program. As an approved TAG auditor, we’re delighted to support this world-leading initiative. For more information on how to become validated with us, please head over to our Brand Safety page or contact Senior Account Manager Jo Reid at
10/09/2019
Our free interactive guide is designed to help you get to grips with online standards. Appearing in Mediatel News recently, our CEO Simon Redlich explains why: https://mediatel.co.uk/newsline/2019/09/10/in-pursuit-of-online-standards/
08/08/2019 - CLIENT PRESS RELEASE
Leading industry owned auditor ABC confirms Comscore validated Campaign Essentials™ (vCE®) compliant with JICWEBS Viewability Principles
Comscore, a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce that its validated Campaign Essentials™ (vCE®) solution is the first product to receive ABC certification for mobile web viewability, including for both display and video. The certification underscores Comscore’s commitment to providing advertisers, agencies and publishers with trusted data that drives informed transactions in the market.
