Following the lockdown restrictions imposed in the UK in March 2020 we made a number of temporary variations to our Reporting Standards to assist publishers in continuing to report the unexpected and rapid changes made to their publications and circulations.
Details of the changes and the current position are set out below by sector.
26.08.2020
In his recent opinion piece in Mediatel News, our CEO Simon Redlich explores how industry approaches to brand safety have been brought into focus by the tumultuous events of 2020, and how the switch to a global perspective will help bring standardisation and greater efficiencies to brands and businesses alike.
ABC has announced temporary updates to its reporting standards, enabling media activity during the COVID-19 restrictions to be reported transparently and distinctly.
In agreement with our Board, we’ve made a number of temporary amends to our standards. These changes have been made to effectively support our industry’s need for trusted, transparent media data during the COVID-19 restrictions communicated by our Government.
21/05/2020
Following widespread discussions with publishers, agencies, advertisers and their trade bodies, we’re today announcing new data reporting options for national newspapers.
These changes have been made to create a balance in how the national newspapers tell their story of growth to the market. At the same time they ensure agencies and advertisers have access to trusted ABC data, supporting buyers’ ongoing and significant investment in national newsbrand print advertising.
07/07/2020
Teads, the global media platform, chose to work with us to become validated against industry-agreed standards for anti-fraud and brand safety. Our new joint case study sheds light on the many benefits our audit process has brought Teads, for whom transparency and trust is key to their partnerships, and how they’ve used the opportunity to further hone their internal processes.
08/07/2020
In his latest opinion piece for Mediatel News, our CEO Simon Redlich looks at the impressive ways publishers have responded to the COVID-19 restrictions and how we’re working with them to ensure industry standard data remains available to buyers - even in exceptional times.
