17/01/2020
We can confirm that yesterday the Telegraph gave us notice of their resignation from ABC membership. As a result, the ABC figures released on Thursday 16th January will be the last available for the Telegraph.
16/12/2019 - CLIENT PRESS RELEASE
GroupM, the world’s largest media investment group and Xaxis, its outcome-focused media company have received renewed certification from The Joint Industry Committee for Web Standards (JICWEBS) for brand safety. The GroupM Certificate also covers INCA, its influencer marketing, content and amplification solution – making it the first to include influencer marketing as part of DTSG Certification
05/12/2019 - CLIENT PRESS RELEASE
Today, Bauer Media U.K. has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC for the second consecutive year, as it continues to highlight the importance of trust and transparency within advertising.
Following the lockdown restrictions imposed in the UK in March 2020 we made a number of temporary variations to our Reporting Standards to assist publishers in continuing to report the unexpected and rapid changes made to their publications and circulations.
Details of the changes and the current position are set out below by sector.
26.08.2020
In his recent opinion piece in Mediatel News, our CEO Simon Redlich explores how industry approaches to brand safety have been brought into focus by the tumultuous events of 2020, and how the switch to a global perspective will help bring standardisation and greater efficiencies to brands and businesses alike.
ABC has announced temporary updates to its reporting standards, enabling media activity during the COVID-19 restrictions to be reported transparently and distinctly.
In agreement with our Board, we’ve made a number of temporary amends to our standards. These changes have been made to effectively support our industry’s need for trusted, transparent media data during the COVID-19 restrictions communicated by our Government.
