28/06/2019 - CLIENT PRESS RELEASE
Today, Inskin Media has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
04/11/2019
This time it’s personal(ised)
Audit Manager Olly Woodstock takes a look at what the industry is doing to enhance user choice around how their data is used for targeted digital advertising.
28/01/2020
In December 2019 we used a 5 point Likert scale to ask agencies how they felt about a variety of statements relating to ABC...
28/05/2019 - CLIENT PRESS RELEASE
Total Media has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
JICREG has launched True Local, providing de-duplicated audience data for local media titles across newspapers, websites and mobile offerings. The new audience figures show local media industry reaches more than 10 million 16- to 34-year-olds… Read more in Campaign
07/8/2019
Online ad fraud is the deliberate practice of attempting to serve ads that have no potential to be viewed by a human user (WARC, December 2018). Worryingly, cybersecurity company, CHEQ, has predicted companies are set to lose out on $23bn in 2019 due to global ad fraud (The Drum, 2019). With this much money at stake, online ad fraud remains at the forefront of attention for marketers.
