28/01/2020
In December 2019 we used a 5 point Likert scale to ask agencies how they felt about a variety of statements relating to ABC...
28/05/2019 - CLIENT PRESS RELEASE
Total Media has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
JICREG has launched True Local, providing de-duplicated audience data for local media titles across newspapers, websites and mobile offerings. The new audience figures show local media industry reaches more than 10 million 16- to 34-year-olds… Read more in Campaign
07/8/2019
Online ad fraud is the deliberate practice of attempting to serve ads that have no potential to be viewed by a human user (WARC, December 2018). Worryingly, cybersecurity company, CHEQ, has predicted companies are set to lose out on $23bn in 2019 due to global ad fraud (The Drum, 2019). With this much money at stake, online ad fraud remains at the forefront of attention for marketers.
02/05/2019
We’re delighted to be partnering with media agency agenda21 on stage at the 614 Group’s 2019 Brand Safety Summit on Thursday 9th May.
In our session, entitled ‘The Benefits of Auditing - a joint case study with agenda21 and ABC’, we’ll be demystifying what goes on behind the scenes of a brand safety audit, with practical insights into the areas we look at and the types of work we carry out. We’ll also explore what some of the industry standards mean in practice, and the ways you can use the certification in discussions with clients and in your marketing.
20/08/2019
Following the release of our latest Consumer figures, we really liked David Pigeon’s article which pointed out that “while the audiences might not always be high, engagement levels certainly are - and that's surely what advertisers are searching for”. Here’s why else we liked it…
