11/12/2018
We’re pleased to be releasing our 2018 review which focuses on Trust in Media.
In this document we highlight some of the research and initiatives we as an industry have delivered over the past year to increase transparency in media trading. Find out more about these achievements and what we can learn from them as we head into 2019.
11/12/2018 - CLIENT PRESS RELEASE
Gameloft has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
07/12/2018 - CLIENT PRESS RELEASE
ADARA has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
29/11/2018 - CLIENT PRESS RELEASE
Cadreon, the advertising technology specialist unit of IPG Mediabrands, has achieved two JICWEBS Seals of Compliance, as verified by independent auditor ABC. These demonstrate the agency has met industry agreed standards to reduce the risk of both ad misplacement (linked to the issue of brand safety) and exposure to ad fraud.
20/11/2018
ISBA, represented on the ABC Board by Phil Smith, Director General, is holding its 2019 Annual Conference at the Troxy in London on Tuesday 5th March.
20/11/2018 - CLIENT PRESS RELEASE
Rezonence has achieved two JICWEBS Seals of Compliance, as verified by independent auditor ABC, demonstrating it has met industry agreed standards to reduce the risk of both ad misplacement (linked to the issue of brand safety) and exposure to ad fraud.
