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07.Dec.2018

Adara verified by ABC to JICWEBS brand safety principles

07/12/2018 - CLIENT PRESS RELEASE

ADARA has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC.  The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

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29.Nov.2018

Cadreon verified by ABC to JICWEBS anti ad-fraud and brand safety principles

29/11/2018 - CLIENT PRESS RELEASE

Cadreon, the advertising technology specialist unit of IPG Mediabrands, has achieved two JICWEBS Seals of Compliance, as verified by independent auditor ABC. These demonstrate the agency has met industry agreed standards to reduce the risk of both ad misplacement (linked to the issue of brand safety) and exposure to ad fraud.

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20.Nov.2018

ISBA announces 2019 Annual Conference

20/11/2018

ISBA, represented on the ABC Board by Phil Smith, Director General, is holding its 2019 Annual Conference at the Troxy in London on Tuesday 5th March.

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20.Nov.2018

Rezonence verified by ABC to JICWEBS anti ad-fraud and brand safety principles

20/11/2018 - CLIENT PRESS RELEASE

 

Rezonence has achieved two JICWEBS Seals of Compliance, as verified by independent auditor ABC, demonstrating it has met industry agreed standards to reduce the risk of both ad misplacement (linked to the issue of brand safety) and exposure to ad fraud.

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20.Nov.2018

A fresh approach...

13/02/2019

We’re pleased to unveil today a fresh new look for our website.

Following a review of our products and client needs we’ve made it easier for people to engage with both our data and our audit services.

Our updated website provides the key information in a shop window format. And our menu options and search functionality have been improved.

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20.Nov.2018

Case Study: The Economist

14/02/2019

When The Economist approached us to request reporting updates that would better reflect their multiplatform business model, we worked together with them and the industry to deliver a solution.

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