24/10/2018 - CLIENT PRESS RELEASE
Today, Blis has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
24/10/18
"Providing a unique experience that resonates with individuals is essential - and that's something real printed media does."
Stuart Rising, head of commercial print & production, Canon UK, spoke to Mediatel about the role of print to help even digital brands 'cut through the noise' and improve their credibility through association...
23/10/2018
UK and US unite behind one industry standard
The UK is one giant step closer to tackling online ad fraud today as the Trustworthy Accountability Group (TAG) and Joint Industry Committee for Web Standards (JICWEBS) announce the next stage in their partnership, with the adoption of the TAG ‘Certified Against Fraud’ programme in the UK from 1st January 2019.
A year after receiving their first JICWEBS Seal, media agency agenda21 shares the benefits they’ve recorded as a result of becoming verified by ABC to industry standards. Read our new joint case study to find out more.
18/10/2018
We’re pleased to announce a design update to the front page of our National Newspaper certificates, enabling media owners to display the total number of digital editions clearly alongside their headline print figure. This change has been implemented to bring further clarity around each media brand’s total reach, as buyers are able to view a title’s print and digital edition figures ‘at a glance’.
16/10/2018 - CLIENT PRESS RELEASE
Today, Thirdpresence has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
