06/09/2018
Our Business Media report, released at midday today, is the first to be made freely available to non-ABC members.
This new approach is being trialled in recognition of the fact that a large proportion of media buying in the B2B sector is conducted through small direct advertisers. Removing our registration paywall for this sector will allow buyers to openly access measurement data across multiple media platforms including magazines, digital publications, emails, events, social media and websites.
23/08/2018 - CLIENT PRESS RELEASE
NEW YORK, August, 23 2018 -- DoubleVerify (“DV”), the leading independent provider of digital media measurement software and analytics, announced today that it is the first verification company to receive certification from the UK-based ABC (Audit Bureau of Circulations) for Ad Fraud protection. ABC sets industry-agreed standards for media brand measurement and champions data verification and process best practices. Being the first to achieve certification demonstrates DV’s commitment to meet global quality standards and substantiates the effectiveness of DV’s Impression Quality (IQ) Fraud Advanced solutions to identify and eliminate ad fraud across platforms, including mobile in-app inventory.
17/08/2018 - Mediatel Newsline
The latest ABC results chart all the trends for the consumer magazine market. Here, industry experts digest the findings.
16/08/2018
Over the next three weeks, our updated Standards and new certificate design will be implemented for our Newsbrand and Business Media sector reports for the first time.
31/08/2018 Michaela Jefferson - Mediatel Newsline
UK advertising spend has achieved its 19th consecutive quarter of market growth after experiencing a 5.9% increase year-on-year through Q1 2018.
01/08/2018 - CLIENT PRESS RELEASE
Venatus Media has today been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to inject greater transparency into the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
