31/08/2018 Michaela Jefferson - Mediatel Newsline
UK advertising spend has achieved its 19th consecutive quarter of market growth after experiencing a 5.9% increase year-on-year through Q1 2018.
01/08/2018 - CLIENT PRESS RELEASE
Venatus Media has today been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to inject greater transparency into the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
03/08/2018
We’re proud to have received our Cyber Essentials Certificate which confirms our compliance with the requirements of the UK Government's Cyber Essentials Scheme.
01/08/2018
Andy Flint, Head of Business Development, ABC
In 2006, when we collaborated with the IAB US to create the IAB/ABC International Spiders and Bots List, we at ABC saw that invalid traffic was inflating online figures by as much as 60%. What we didn’t know was that 10 years later it would be costing the ad industry £5.5billion in wasted display revenue, according to research company Forrester.
26.07.2018
ABC, the leading UK digital verification expert and Joint Industry Currency for media measurement, has been authorised by the Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, as an outside auditor for its “TAG Certified Against Fraud,” “TAG Certified Against Piracy,” and “TAG Certified Against Malware” Programs. As an independent verification provider, ABC UK will ensure that companies have met the rigorous standards for each program and are qualified to receive a TAG Seal in the relevant area.
20/07/2018
We’re pleased to share this recent article by Valida, the certification body for circulation and reading habits in Chile. The piece explores the benefits of our latest Viewability Report and highlights why certification by independent bodies like ABC is necessary for transparency and trust in this important area.
