27/04/2018 – CLIENT PRESS RELEASE
Today Traffic2 LTD has received the JICWEBS Seal of Compliance, as verified by independent auditor ABC, demonstrating that it has met the JICWEBS Good Practice Principles for reducing the risk of exposure to ad fraud.
19/04/2018 - CLIENT PRESS RELEASE
Exact Editions have renewed ABC accreditation for 2018
Digital publishing company Exact Editions has renewed its ABC (Audit Bureau of Circulations) accreditation for the sixth time since 2012. Exact Editions offers a range of digital solutions for publishers, enabling sales across web, iOS and Android platforms, placing special emphasis on institutional sales and working with high-quality titles to offer expansive searchable archives.
16/04/2018
Following a six-month long enquiry into the UK advertising industry, the House of Lords has recommended that digital industry bodies must be given more power to enforce rules on robust standards or face government legislation.
16/04/2018
We’re excited to say we’ve just completed an Agency Training Roadshow to help buyers and planners learn how they can find important trading information using our redesigned certificates.
At each session we summarised the key updates to our Reporting Standards and walked agency teams through the new certificate design, demonstrating the ease with which they can now find and compare the primary trading metrics they use. Teams quickly picked up on the benefits of colour-coded primary metrics, standardised presentation across different market sectors and the use of graphs, charts and tables throughout each certificate.
19/03/2018
Jan Pitt, Commercial Director, ABC
5 things you didn't know about our Standards updates
Over the last ten months we’ve conducted a root and branch review of our standards for consumer magazines and regional publications. This has involved in-depth conversations with buyers and sellers across the market to ensure that our certificates are fit for purpose.
15/03/2018
Derek Morris, Chairman, ABC
In his latest blog published by the IPA, our Chairman Derek Morris is raising a toast to transparency - and explains why you should too!
