10/10/2018
UK advertisers spent £6.4bn on digital advertising in the first half of 2018, according to the latest results of the IAB UK and PwC Digital AdSpend report.
In the first six months of 2018, there has been year-on-year growth of total digital advertising spend of 15%.
19/09/2018
Simon Redlich, Chief Executive, ABC
Standing on the shore of Lake Windermere I’d come to the conclusion this was a really silly idea. But it was too late for that. The early morning conversations had quietened down as the 100 or so swimmers collectively realised what they’d signed up for. 10.5 miles to the other end of the lake with just their own thoughts and someone paddling alongside in a kayak. Speaking of which, I’d only met my kayaker a few minutes earlier. It was his job not just to navigate us safely down the lake and be on hand if something went badly wrong, but also to provide the practical support required; essentially calories in one form or another, and no doubt some encouragement too. I was effectively placing my trust in a complete stranger for the next few hours....
11/09/2018
Third-party verification is a vital step in the cross-industry drive for improved quality standards in digital advertising across Europe
Brussels, 11th September 2018
Today, the European Authority (the operating division of the European Viewability Initiative, resourced by IAB Europe and EACA) announces the appointment of these three independent, media auditing organisations to undertake annual technical measurement audits of any company providing viewability measurement services across Europe. This will enable viewability measurement companies to achieve appropriate European accreditation (via a Certification Seal), recognised by all markets in the region and removing the need for further national accreditation. In turn, it will also complement the drive for higher quality standards in digital advertising across all markets.
10/09/2018 - CLIENT PRESS RELEASE
Today, Condé Nast Britain has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
06/09/2018
Our Business Media report, released at midday today, is the first to be made freely available to non-ABC members.
This new approach is being trialled in recognition of the fact that a large proportion of media buying in the B2B sector is conducted through small direct advertisers. Removing our registration paywall for this sector will allow buyers to openly access measurement data across multiple media platforms including magazines, digital publications, emails, events, social media and websites.
23/08/2018 - CLIENT PRESS RELEASE
NEW YORK, August, 23 2018 -- DoubleVerify (“DV”), the leading independent provider of digital media measurement software and analytics, announced today that it is the first verification company to receive certification from the UK-based ABC (Audit Bureau of Circulations) for Ad Fraud protection. ABC sets industry-agreed standards for media brand measurement and champions data verification and process best practices. Being the first to achieve certification demonstrates DV’s commitment to meet global quality standards and substantiates the effectiveness of DV’s Impression Quality (IQ) Fraud Advanced solutions to identify and eliminate ad fraud across platforms, including mobile in-app inventory.
