11/04/2019
Mediatel Connected has launched a new section that focuses on Digital Publications, making it quick and easy for buyers & planners to access both ABC and PAMCo published media data, along with useful social stats, contacts, profiles and rates. Read the full story at Mediatel Newsline
02.01.2019
We’re pleased to announce that Simon Redlich, ABC’s Chief Executive, has been elected onto the Executive Committee of IFABC (the International Federation of Audit Bureaux of Certification).
02.01.2019
There has been much debate in our industry about what constitutes a viewable impression...
In this piece published in The Drum, Stephen Chester, Director of Media at ISBA, explores how far we’ve come in agreeing how viewability should be measured. Amongst other recommendations, he advises buyers to understand the capabilities of viewability tools using independent guidance, such as our own Viewability Report.
13/12/2018 - CLIENT PRESS RELEASE
Today, Samsung Ads (Samsung Electronics) has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
11/12/2018
We’re pleased to be releasing our 2018 review which focuses on Trust in Media.
In this document we highlight some of the research and initiatives we as an industry have delivered over the past year to increase transparency in media trading. Find out more about these achievements and what we can learn from them as we head into 2019.
11/12/2018 - CLIENT PRESS RELEASE
Gameloft has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
