10/01/2019
Today, TI MEDIA has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
08/01/2019
Study Conducted by The 614 Group Found Only 0.53 Percent IVT In Channels Using TAG’s Widely-Adopted Anti-Fraud Standards
The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today released the first analysis of the effectiveness of ongoing industry anti-fraud efforts in Europe. The study, conducted by The 614 Group, found the use of TAG Certified distribution channels for digital advertising reduced the level of fraud by more than 94 percent from the broader industry average.
07/01/2019
Today, AdMaxim has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
04/01/2019 - CLIENT PRESS RELEASE
Today, TripleLift has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
11/04/2019
Mediatel Connected has launched a new section that focuses on Digital Publications, making it quick and easy for buyers & planners to access both ABC and PAMCo published media data, along with useful social stats, contacts, profiles and rates. Read the full story at Mediatel Newsline
02.01.2019
We’re pleased to announce that Simon Redlich, ABC’s Chief Executive, has been elected onto the Executive Committee of IFABC (the International Federation of Audit Bureaux of Certification).
