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ABC UK ABC UK
  • ABC Data
    • Reports & Certificates
    • Buy Data Subscription
    • Reporting Standards
    • Get Audited
      • Magazines
      • Newsbrands
      • Events (ABC Audit)
      • Events (UFI Audit)
      • Digital Media
    • Media Owner Support
    • Media Buyer Support
    • Certified Suppliers
    • Data & Research Partners
    • Submit Data
  • Assurance
    • Digital Advertising
      • TAG Certifications
      • Brand Safety Certified
      • Certified Against Fraud
      • Certified Against Malware
      • Content Verification
    • Data Privacy
      • EDAA (European Interactive Digital Advertising Alliance)
      • AATP Transparency Seal
      • EDAA Trust Seal
      • MRS (Market Research Society)
    • TV Market
    • Retail Media
      • Retail Media Knowledge base
      • Retail Media Certification
    • Viewability
    • COUNTER
    • Bespoke Audits
    • Spiders & Robots
    • Marketing Support
  • News
    • Latest News
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  • About
    • About Us
    • Our Board
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ABC Data

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23.Feb.2022

Demystifying the TAG audit

Thinking of taking the plunge into TAG auditing but unsure what it might entail?

Or have you taken on responsibility for your business’s TAG audits but don’t know where to start?

Have no fear! We caught up with TAG Audit Manager Clare Langstaff to answer the key questions people ask us when it comes to understanding the TAG audit process.

Read more …

22.Feb.2022

Public access to ABC Data made simple

We’re pleased to announce that we’ve launched a new, simplified data page that means - for the very first time - visitors to our website can access all current ABC data products in one easy-to-use table.

Read more …

23.Nov.2021

QR codes promoting your ABC data now available

Promote your ABC data by using a QR code that links directly to your latest ABC certificate.  

QR codes have increasingly become more mainstream and recognisable.  They allow people to quickly scan them using their phones and be directed to a website. 

Read more …

18.Oct.2021

Introducing our new Digital Events Audit

Alongside our traditional event audit, we now provide the same industry stamp of trust to online events.

Whether it be a conference, a webinar, an awards ceremony we can help.

The new Industry agreed standards are simple, quick and robust.   

Read more …

14.Oct.2021

We've reached a landmark that any business would be proud of - a 90th birthday!

Today, 14th October 2021, we reach a landmark that any business would be proud of - a 90th birthday!

In 1931 the industry had an issue; Advertisers were being lied to in an attempt to gain more money from ad revenue. So ISBA set out with a simple objective, to find a reliable way to differentiate between media owners they could trust and those they couldn’t.  This led to the creation of ABC.  

Read more …

10.Aug.2021

Our Director of Audit shares three fundamentals on maintaining relevance and rigour in our ever-evolving digital media industry

ABC’s Director of Audit, Alice Milner, takes a look at how to keep up with our ever-evolving digital industry while maintaining structure and rigour in our services.

Read more …

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