The reassuring value of published media brands

In her latest comment piece in The Media Leader, our Commercial Director Jan Pitt shares insights from media buyer and planners on why ABC data plays such an important role in the perceived value of published media.

The number of media buyers and planners that would pay more for independently audited media has grown, according to the results of our latest media buyer and planner research survey.

73% of respondents we surveyed in January 2022 agreed they would pay more for independently audited media, an increase of 3% compared to the results of a similar survey we conducted in 2019.

The word ‘audit’ can be unnerving to some, but with a bit of preparation the process can be straightforward and even stress-free!

08 March 2022

Demand for third party validation of compliance continues to grow.

We congratulate all our clients who have been awarded seals across TAG’s various programs. According to TAG, a large majority of recertified seals (62%) were awarded through independent validation, an increase year on year.

Thinking of taking the plunge into TAG auditing but unsure what it might entail?

Or have you taken on responsibility for your business’s TAG audits but don’t know where to start?

Have no fear! We caught up with TAG Audit Manager Clare Langstaff to answer the key questions people ask us when it comes to understanding the TAG audit process.

We’re pleased to announce that we’ve launched a new, simplified data page that means - for the very first time - visitors to our website can access all current ABC data products in one easy-to-use table.