To help our clients in today’s challenging financial climate, we’re pleased to launch our new Direct Debit Scheme for subscription fees.
Available to all clients in the UK, this scheme means those paying an annual ABC subscription fee can choose to split their payment into 10 monthly instalments, helping to ease cash flow.
We’re pleased to welcome three new members to our Board: Sajeeda Merali, CEO of the PPA; Tina Callcutt, Director of Content Sales at National World Publishing; and Nick Service, Chairman of the Hemming Group.
We’re pleased to announce that, via our Reporting Standards Groups, we’ve updated our Standards for a number of products, to offer greater flexibility in what media owners can report.
After interrogating the audit department, Laura Sharman, Head of Communications & Client Services at ABC, shares the secrets that will make your TAG audit quick and easy - helping to spread that feeling of success!
The reassuring value of published media brands
In her latest comment piece in The Media Leader, our Commercial Director Jan Pitt shares insights from media buyer and planners on why ABC data plays such an important role in the perceived value of published media.
The number of media buyers and planners that would pay more for independently audited media has grown, according to the results of our latest media buyer and planner research survey.
73% of respondents we surveyed in January 2022 agreed they would pay more for independently audited media, an increase of 3% compared to the results of a similar survey we conducted in 2019.
