We’re pleased to announce that, via our Reporting Standards Groups, we’ve updated our Standards for a number of products, to offer greater flexibility in what media owners can report. 

After interrogating the audit department, Laura Sharman, Head of Communications & Client Services at ABC, shares the secrets that will make your TAG audit quick and easy - helping to spread that feeling of success!

The reassuring value of published media brands

In her latest comment piece in The Media Leader, our Commercial Director Jan Pitt shares insights from media buyer and planners on why ABC data plays such an important role in the perceived value of published media.

The number of media buyers and planners that would pay more for independently audited media has grown, according to the results of our latest media buyer and planner research survey.

73% of respondents we surveyed in January 2022 agreed they would pay more for independently audited media, an increase of 3% compared to the results of a similar survey we conducted in 2019.

The word ‘audit’ can be unnerving to some, but with a bit of preparation the process can be straightforward and even stress-free!

08 March 2022

Demand for third party validation of compliance continues to grow.

We congratulate all our clients who have been awarded seals across TAG’s various programs. According to TAG, a large majority of recertified seals (62%) were awarded through independent validation, an increase year on year.