24/08/2016
ABC is pleased to announce the launch of its online anti ad-fraud verification programme.
This follows the recent announcement by JICWEBS of a recognised, industry-agreed set of Good Practice Principles for reducing the risk of exposure to ad fraud.
11/08/2016
The Economist demonstrates trusted global reach with new ABC report
ABC is pleased to announce the launch today of its first Worldwide Brand Report. This innovative new offering allows brands and media groups to demonstrate independently-audited reach across multiple platforms and also across different global regions.
03/08/2016 - CLIENT PRESS RELEASE
Global Media Hub has once more been accredited as a Bulk Distribution Associate by ABC, the industry body for media measurement in the UK.
21/07/2016 - NEWSWORKS PRESS RELEASE
ABC: National newspapers enjoy 2.7 million uplift in June
Latest ABC data shows 90,000 extra newspapers were sold each day in June, amid a busy news month which saw the UK vote to leave the EU, the ensuing political fallout and the 2016 Euros.
09/06/2016
Every year advertisers pay for online advertising which is never seen. In a step to bring transparency to the market TS Digital Nordic is launching Viewability Certification in the Nordic countries in partnership with ABC UK. The initiative is launched with support from several industry associations.
26/05/2016 - CLIENT PRESS RELEASE
EDAA Trust Seal issued by ABC confirms Facebook’s compliance with European standards
Social media giant Facebook has obtained the EDAA Trust Seal for best practice in Online Behavioural Advertising (OBA). Issued by ABC, the Seal demonstrates that Facebook has met European industry-agreed standards when undertaking OBA processes.
