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Agency Training Roadshow delivered to great success
16/04/2018 We’re excited to say we’ve just completed an Agency Training Roadshow to help buyers and planners learn how they can find important trading information using our redesigned certificates. At each session we summarised the key updates to our...
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Optional Reporting - Business Magazine
Back to index Optional Reporting You may request to report additional information via ABC to enhance the promotion or messaging relevant to your publication or your wider brand. Information or data related to publication may be reported on the...
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How can I ensure my traffic is genuine? Advertisers expect their content to be viewed by legitimate consumers with the power to spend money. But criminal organisations have infiltrated the digital supply chain and now, through bot-generated invalid...
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Top 3 takeaways from the Brand Safety Summit in London
It was great to see so many of our clients at the London Brand Safety summit on 23rd March, where a variety of important topics were covered. Here’s our round-up with 3 key takeaways… 1. Sustainability James Trott, Head of Strategy at Matterkind,...
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ABC has independently validated 88 companies for TAG seals in first recertification process since JICWEBS merger. TAG (Trustworthy Accountability Group) is a global industry initiative to fight criminal activity and protect brand safety in digital...
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ABC Figures show 1.68 billion national newspapers circulated in 2019
16/01/2020 A new industry agreed ABC figure for the national newspaper sector clearly illustrates the scale of today’s printed newspaper market. Our new Total Circulated Copies figure represents the complete number of copies distributed by media...
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Apple News+ achieves ABC Certified Supplier status
30/06/2020 We’re delighted to announce Apple News+ has become an ABC Certified Supplier, following our successful audit of their ‘All you can read sales’ data for Consumer Magazines. Achieving Certified Supplier status means Apple News+ has completed...
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Access to ABC data made simple with new reporting tool
interest: Magazines (consumer or business), Newspapers (nationals, regionals or bulks) or Other Data (ROI and NI as well as web traffic, apps, emails, events, social media across all sectors). They can also search by title, company or sector via the...
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Free Retail Voucher - Consumer Magazines
Back to index Free Retail Voucher [Print only] Single copies obtained free from a retailer by a consumer by means of a voucher. Principles 1. Free single copies are supplied to the consumer through retailers via the redemption of a voucher 2. There...
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Retail Media Audits Explained: What Networks Need to Know
that growth comes the need for clear, trusted measurement. Many networks are contemplating getting certified to the new IAB Europe Standards for retail media, but the process can feel unclear from the outside. Fresh from the IAB Europe Retail Media...
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Back to index Editions An Edition is a version of an issue of the publication that varies from the Main Edition (the UK and/or ROI version that has the largest circulation), usually for reasons of geography, timing or content. How it has varied from...
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Samsung Ads verified by ABC to JICWEBS brand safety principles
13/12/2018 - CLIENT PRESS RELEASE Today, Samsung Ads (Samsung Electronics) has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to...
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Global Media Hub receives accreditation
supply accurate data and information in accordance with ABC standards. Stephanie Hyde, founder and director of Global Media Hub comments “After several years of working in publishing houses and in the copy placement sector, I understand how vitally...
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Reported Data - Business Events
Back to index Reported Data This section sets out other data and information that is reported on the ABC Certificate. Requirements MANDATORY INFORMATION The following will be reported on each certificate: 1. Total Unique Attendance You must report the...
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ABC verifies SOVRN UK to JICWEBS Anti Ad-Fraud principles
20/09/2017 - CLIENT PRESS RELEASE Today Sovrn UK has received the JICWEBS Seal of Compliance, as verified by independent auditor ABC, demonstrating that it has met the JICWEBS Good Practice Principles for reducing the risk of exposure to ad fraud....
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Back to index Metrics and Reporting Attendance and related data for digital events. Examples include webinars, awards, exhibitions and seminars delivered online. Principles Attendance to the event must be controlled You must report event attendance You...
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Simon Redlich elected onto IFABC Executive Committee
02.01.2019 We’re pleased to announce that Simon Redlich, ABC’s Chief Executive, has been elected onto the Executive Committee of IFABC (the International Federation of Audit Bureaux of Certification). IFABC is a global federation of bureaux members...
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ABC selected by IAB Europe to audit new Retail Media Certification Programme
IAB Europe launches new certification scheme to drive accountability in retail media measurement We’re delighted to confirm that ABC has been selected by IAB Europe as an independent auditor for its Retail Media Certification Programme. IAB Europe...
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Andy shares some of the insights he took away from DMEXCO
particular, but will Chrome follow)? And related, holy moly, we have to comply with all things GDPR, so if that means the IAB Europe’s Transparency and Consent Framework (TCF) 2.0 is not compliant what do I do?! Some of the talk was centred on the now...
