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Raising the bar in transparency and going beyond
07/07/2020 Teads, the global media platform, chose to work with us to become validated against industry-agreed standards for anti-fraud and brand safety. Our new joint case study sheds light on the many benefits our audit process has brought Teads, for...
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ABC Announces New Chairman Designate
will be a great asset to the ABC board and management team going forward.” Derek Morris said: “Sally has done an excellent job of evolving ABC for the print and digital media industry as new challenges have emerged. As the Chairman Designate I would...
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12/03/2020 LoopMe, MiQ, Smaato and TEADS become ABC’s first group of companies to recertify for the Trustworthy Accountability Group’s (TAG) Certified Against Fraud Seal following ABC’s independent validation process. All four companies have been...
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QR codes promoting your ABC data now available
Promote your ABC data by using a QR code that links directly to your latest ABC certificate. QR codes have increasingly become more mainstream and recognisable. They allow people to quickly scan them using their phones and be directed to a website....
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New IPA white paper emphasises the value of JIC data
Today the IPA has released ‘Signals in the Noise’, a white paper authored by Justin Sampson, Chief Executive of Barb, and Tony Regan, Managing Partner, Work Research. ‘Signals in the Noise’ acknowledges the difficulties media buyers and planners face...
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EDAA (European Interactive Digital Advertising Alliance)
How do you raise trust in behavioural advertising? Online advertising can often overwhelm consumers, leading to concerns about data tracking and a lack of transparency*. This trust gap poses challenges for advertisers and raises questions about data...
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Simon Redlich appointed as interim CEO of ABC
02/12/2016 ABC has announced today that Simon Redlich, its current Executive Director of Audit, Finance & ICT, has been appointed interim Chief Executive Officer of ABC and will take up the role from 1st January 2016. Jerry Wright, the current CEO,...
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Unique Attendance - Business Events
per attendee Each attendee coded to identify whether they are claimed as a Visitor or Exhibitor Separate fields for name, job title, postal/email address (as appropriate), telephone number etc.
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Demonstrating brand reach in Ireland
16/02/2017 We are pleased to announce the inclusion of three new ABC brand reports in our Island of Ireland report (December end 2016 period), released today. These new brand reports give media owners the opportunity to demonstrate independently...
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Industry announces next stage in fight to tackle online ad fraud
26/09/2017 Certification scheme opens for companies providing anti-fraud products JICWEBS – the independent body that defines best practice and standards for trusted online ad trading in the UK – has announced the next stage in the move to tackle...
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International IAB/ABC list of valid browsers
The current agent include list is always available as include_current.txt. The include list agreed for periods starting on the first day of May 2026 is include_202605.txt. Changes for May 2026 Two additions to the list: GingerLive/ AuReactNativeApp...
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UK Digital Adspend grows by 15% year-on-year
UK advertisers spent £6.4bn on digital advertising in the first half of 2018, according to the latest results of the IAB UK and PwC Digital AdSpend report. In the first six months of 2018, there has been year-on-year growth of total digital advertising...
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Services TAG, Brand Safety, COUNTER, EDAA etc Kathryn Hodgkinson Audit Manager COUNTER, Viewability, Data Privacy, EDAA and Web Email Kathryn Martin Lindley Audit Manager Brand Safety, Fraud, Malware and TV measurement Email Martin Audit Management: ABC...
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ABC statement regarding the Telegraph
17/01/2020 We can confirm that yesterday the Telegraph gave us notice of their resignation from ABC membership. As a result, the ABC figures released on Thursday 16th January will be the last available for the Telegraph. This move by the Telegraph is...
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Origin chooses ABC to audit their Virtual ID model deployment
We’re proud to have been named by Origin, ISBA’s UK cross-media measurement programme, as one of three auditing bodies to evaluate core elements of the methodology following an RFP process. Origin is ISBA’s advertiser-backed programme, designed to...
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Behind the scenes of our IPSOS iris audit…
We were thrilled to work with Ipsos iris recently to verify three key areas of their methodology. Achieving independent assurance via a bespoke ABC audit has reinforced trust in their audience measurement data. Ipsos iris is the UKOM endorsed service...
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First Analysis of European Anti-Fraud efforts shows 94% fraud reduction in TAG certified channels
08/01/2019 Study Conducted by The 614 Group Found Only 0.53 Percent IVT In Channels Using TAG’s Widely-Adopted Anti-Fraud Standards The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital...
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Independently audited. Trusted for trading. We audit the distribution data of UK bulk distribution titles using consistent, industry-agreed standards applied across all participating publications. This ensures circulation data remains: Independently...
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ABC to verify I-COM Global Summit Awards 2018
04/10/2017 - CLIENT PRESS RELEASE I-COM Global is pleased to announce that ABC UK will once again verify its three competitions: the I-COM Data Creativity Awards, the Data Science Hackathon and the Smart Data Awards. The competitions, aimed at awarding...
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Print beats other media channels to deliver largest ROI
As reported in The Media Leader today, the latest research from Thinkbox reveals that print delivers the highest ROI for advertisers, both in the long term (£6.36 per £1 invested) and short term (£2.74 per £1 invested) compared to all other media...
