09/06/2016
Every year advertisers pay for online advertising which is never seen. In a step to bring transparency to the market TS Digital Nordic is launching Viewability Certification in the Nordic countries in partnership with ABC UK. The initiative is launched with support from several industry associations.
26/05/2016 - CLIENT PRESS RELEASE
EDAA Trust Seal issued by ABC confirms Facebook’s compliance with European standards
Social media giant Facebook has obtained the EDAA Trust Seal for best practice in Online Behavioural Advertising (OBA). Issued by ABC, the Seal demonstrates that Facebook has met European industry-agreed standards when undertaking OBA processes.
01/04/2016 - CLIENT PRESS RELEASE
Switch Concepts Ltd have been renewed with the DTSG Brand Safety Seal by JICWEBS after successfully completing independent verification by ABC.
15/03/2016 - CLIENT PRESS RELEASE
Today, Ve Interactive has been verified by JICWEBS to adhere to the Digital Trading Standards Group (DTSG) Good Practice Principles, independently audited by the ABC. The aim of the Good Practice Principles is to inject greater transparency into the UK digital display advertising market, ultimately giving agencies and their brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
23/11/2015
Six products certified to updated JICWEBS Standards
ABC has issued its second industry report which compares test results for online ad viewability measurement products. The report summarises the capability of six products to measure viewability, simply and equally, delivering trust and transparency to a complex area.
06/11/2015 - CLIENT PRESS RELEASE
ABC once again delivers verification for online brand safety to AOL UK
Today we announce that AOL UK has once again been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC. The aim of the Good Practice Principles is to inject greater transparency into the UK digital display market, ultimately giving brands greater reassurance that their advertising is more likely to reach the right audience and is not associated with content that could jeopardise brand reputation.
