23/11/2015
Six products certified to updated JICWEBS Standards
ABC has issued its second industry report which compares test results for online ad viewability measurement products. The report summarises the capability of six products to measure viewability, simply and equally, delivering trust and transparency to a complex area.
06/11/2015 - CLIENT PRESS RELEASE
ABC once again delivers verification for online brand safety to AOL UK
Today we announce that AOL UK has once again been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC. The aim of the Good Practice Principles is to inject greater transparency into the UK digital display market, ultimately giving brands greater reassurance that their advertising is more likely to reach the right audience and is not associated with content that could jeopardise brand reputation.
29/10/2015
ABC has today released its latest Content Verification (CV) Summary Report for the period April 2015 to September 2015. This report is a continuation of ABC’s Certification programme, which is designed to independently certify CV products, providing insight into their capability to block or report ad misplacement.
12/10/2015 - CLIENT PRESS RELEASE
Today we announce that Media iQ, has once again been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC. The aim of the Good Practice Principles is to inject greater transparency into the UK digital display market, ultimately giving brands greater reassurance that their advertising is more likely to reach the right audience and is not associated with content that could jeopardise brand reputation.
17/09/2015 - CLIENT PRESS RELEASE
Today, Yieldr has renewed the EDAA Trust Seal from independent industry Certification Provider ABC, demonstrating their continued compliance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA).
25/08/2015 - CLIENT PRESS RELEASE
Digital Helix™ audience measurement solution continues global recognition
London, UK25 August, 2015: The UK ABC has renewed Effective Measure's patented digital audience metrics solution, Digital Helix™, with the global recognition of an accredited Web Analytics Provider. The Digital Helix™ product is part of Effective Measure's unique tagging methodology.
