16/04/2018
Following a six-month long enquiry into the UK advertising industry, the House of Lords has recommended that digital industry bodies must be given more power to enforce rules on robust standards or face government legislation.
15/03/2018
Today we released our latest Viewability report that, for the first time, includes viewability testing results for Desktop Video in addition to Desktop Banner.
The report shows that, when configured correctly, the products we’ve tested are capable of counting viewable impressions in a number of scenarios in accordance with the JICWEBS’ Viewability Product Principles.
02/03/2018
ISBA, represented on the ABC Board by Phil Smith, Director General, is holding its 2018 Annual Conference in London on Tuesday 6th March. The prestigious event brings together many of the industry’s most prominent speakers including Marc Pritchard, Global CMO at Procter & Gamble, and Carolyn McCall, CEO at ITV, who will be sharing their views on the issue of accountability.
09/02/2018 - CLIENT PRESS RELEASE
GroupM UK Digital Programmatic Service has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to inject greater transparency into the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
02/02/2018 - CLIENT PRESS RELEASE
Affectv has renewed two JICWEBS Seals of Compliance, as verified by independent auditor ABC, demonstrating it continues to meet industry agreed standards to reduce the risk of both ad misplacement (linked to the issue of brand safety) and exposure to ad fraud.
01/02/2018 - CLIENT PRESS RELEASE
The UK's Joint Industry Committee for Web Standards (JICWEBS) announced today that Rubicon Project (NYSE: RUBI), the Global Exchange for advertising, has achieved two JICWEBS Seals of Compliance, as verified by independent auditor ABC, demonstrating the company has met industry agreed standards to reduce the risk of both ad misplacement (linked to the issue of brand safety) and exposure to ad fraud.
