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04.Dec.2017

Ve Global verified by ABC to JICWEBS Brand Safety principles

04/12/2017 - CLIENT PRESS RELEASE

Ve Global (“Ve”) has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC.  The aim of the Good Practice Principles is to inject greater transparency into the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

Read more …

17.Nov.2017

Blis verified by ABC to JICWEBS Brand Safety Principles

17/11/2017 - CLIENT PRESS RELEASE

Today, Blis has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC.  The aim of the Good Practice Principles is to inject greater transparency into the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

Read more …

14.Nov.2017

Oracle’s Moat Receives ABC Certification for Video Viewability Measurement

14/11/2017 - CLIENT PRESS RELEASE

ABC UK Issues Moat New Video Viewability Certificate in its First Year Available

NEW YORK, November 14, 2017 /PRNewswire/ -- Oracle’s Moat, a SaaS analytics and measurement provider focused on delivering products for marketers and publishers, has been certified by independent verification provider ABC UK to the JICWEBS Principles for Video Viewability Measurement.

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18.Oct.2017

Rezonence verified by ABC to JICWEBS Anti Ad-Fraud and Brand Safety principles

 18/10/2017 - CLIENT PRESS RELEASE

Rezonence has achieved two JICWEBS Seals of Compliance, as verified by independent auditor ABC, demonstrating it has met industry agreed standards to reduce the risk of both ad misplacement (linked to the issue of brand safety) and exposure to ad fraud.

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09.Oct.2017

agenda21 Digital verified by ABC to JICWEBS Anti Ad-Fraud and Brand Safety principles

09/10/2017 - CLIENT PRESS RELEASE

agenda21 Digital has achieved two JICWEBS Seals of Compliance, as verified by independent auditor ABC, demonstrating it has met industry agreed standards to reduce the risk of both ad misplacement (linked to the issue of brand safety) and exposure to ad fraud.

Read more …

26.Sep.2017

Industry announces next stage in fight to tackle online ad fraud

26/09/2017

Certification scheme opens for companies providing anti-fraud products

 

JICWEBS – the independent body that defines best practice and standards for trusted online ad trading in the UK – has announced the next stage in the move to tackle online ad fraud.

Read more …

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