04/06/18
The Internet Advertising Bureau (IAB) UK, represented on our Board by Chief Digital Officer Tim Elkington, is holding its flagship conference IAB Engage this Thursday 7th June at the Barbican, London.
From industry provocateur Tom Goodwin to HuffPost’s Editor-in-chief Polly Curtis, the event promises to showcase a diverse range of opinions that explore what the future of digital - and our industry - holds.
17/05/18
The WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a safer, more transparent, more consumer-friendly environment
The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing ecosystem that works better for brands and consumers.
10/05/2018 – CLIENT PRESS RELEASE
Today, Coull has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to inject greater transparency into the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
27/04/2018 – CLIENT PRESS RELEASE
Today Traffic2 LTD has received the JICWEBS Seal of Compliance, as verified by independent auditor ABC, demonstrating that it has met the JICWEBS Good Practice Principles for reducing the risk of exposure to ad fraud.
16/04/2018
Following a six-month long enquiry into the UK advertising industry, the House of Lords has recommended that digital industry bodies must be given more power to enforce rules on robust standards or face government legislation.
15/03/2018
Today we released our latest Viewability report that, for the first time, includes viewability testing results for Desktop Video in addition to Desktop Banner.
The report shows that, when configured correctly, the products we’ve tested are capable of counting viewable impressions in a number of scenarios in accordance with the JICWEBS’ Viewability Product Principles.
