01/08/2018
Andy Flint, Head of Business Development, ABC
In 2006, when we collaborated with the IAB US to create the IAB/ABC International Spiders and Bots List, we at ABC saw that invalid traffic was inflating online figures by as much as 60%. What we didn’t know was that 10 years later it would be costing the ad industry £5.5billion in wasted display revenue, according to research company Forrester.
26.07.2018
ABC, the leading UK digital verification expert and Joint Industry Currency for media measurement, has been authorised by the Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, as an outside auditor for its “TAG Certified Against Fraud,” “TAG Certified Against Piracy,” and “TAG Certified Against Malware” Programs. As an independent verification provider, ABC UK will ensure that companies have met the rigorous standards for each program and are qualified to receive a TAG Seal in the relevant area.
20/07/2018
We’re pleased to share this recent article by Valida, the certification body for circulation and reading habits in Chile. The piece explores the benefits of our latest Viewability Report and highlights why certification by independent bodies like ABC is necessary for transparency and trust in this important area.
06/07/2018 - CLIENT PRESS RELEASE
Global leads the way for Digital Audio Brand Safety – First media owner in digital audio to receive JICWEBS accreditation.
The Joint Industry Committee for Web Standards (JICWEBS) has awarded Global, the Media & Entertainment group, certification for its brand safety standards and measures to tackle digital ad fraud. Global is the first media owner in digital audio to achieve this.
04/06/18
The Internet Advertising Bureau (IAB) UK, represented on our Board by Chief Digital Officer Tim Elkington, is holding its flagship conference IAB Engage this Thursday 7th June at the Barbican, London.
From industry provocateur Tom Goodwin to HuffPost’s Editor-in-chief Polly Curtis, the event promises to showcase a diverse range of opinions that explore what the future of digital - and our industry - holds.
17/05/18
The WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a safer, more transparent, more consumer-friendly environment
The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing ecosystem that works better for brands and consumers.
