20/07/2018
We’re pleased to share this recent article by Valida, the certification body for circulation and reading habits in Chile. The piece explores the benefits of our latest Viewability Report and highlights why certification by independent bodies like ABC is necessary for transparency and trust in this important area.
06/07/2018 - CLIENT PRESS RELEASE
Global leads the way for Digital Audio Brand Safety – First media owner in digital audio to receive JICWEBS accreditation.
The Joint Industry Committee for Web Standards (JICWEBS) has awarded Global, the Media & Entertainment group, certification for its brand safety standards and measures to tackle digital ad fraud. Global is the first media owner in digital audio to achieve this.
04/06/18
The Internet Advertising Bureau (IAB) UK, represented on our Board by Chief Digital Officer Tim Elkington, is holding its flagship conference IAB Engage this Thursday 7th June at the Barbican, London.
From industry provocateur Tom Goodwin to HuffPost’s Editor-in-chief Polly Curtis, the event promises to showcase a diverse range of opinions that explore what the future of digital - and our industry - holds.
17/05/18
The WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a safer, more transparent, more consumer-friendly environment
The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing ecosystem that works better for brands and consumers.
10/05/2018 – CLIENT PRESS RELEASE
Today, Coull has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to inject greater transparency into the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
27/04/2018 – CLIENT PRESS RELEASE
Today Traffic2 LTD has received the JICWEBS Seal of Compliance, as verified by independent auditor ABC, demonstrating that it has met the JICWEBS Good Practice Principles for reducing the risk of exposure to ad fraud.
