21/02/2018 - CLIENT PRESS RELEASE
GP One GmbH has received its first Anti-Ad Fraud compliance certificate from industry-owned media auditor ABC.
The certificate demonstrates that GSI has been verified by ABC against its capabilities for identifying and/or excluding 16 types of fraudulent traffic, as identified in the JICWEBS UK Traffic Taxonomy. This independent audit provides assurance that GP One GmbH is providing targeted protection to industry standards against both malicious (or fraudulent) and non-malicious sources of traffic, thereby helping to promote confidence and trust in digital ad trading.
08/02/2019 - CLIENT PRESS RELEASE
Today, ADYOULIKE has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
31/01/2019 - CLIENT PRESS RELEASE
Today, Sublime has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
17/01/2019
Today, the UK operations of Ziff Davis have been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
15/01/2019
GroupM UK, the world’s leading media investment group, has achieved two JICWEBS Seals of Compliance, as verified by independent auditor ABC, demonstrating that the company has met industry agreed standards to actively reduce the risk of both advertising misplacement (linked to the issue of brand safety) and exposure to advertising fraud.
14/01/2019
At the International Federation of Audit Bureaux of Certification’s 28th General Assembly, 24 media auditing executives from around the world gathered to discuss worldwide assurance solutions in the wake of global media and marketing trends.
