12/03/2020
LoopMe, MiQ, Smaato and TEADS become ABC’s first group of companies to recertify for the Trustworthy Accountability Group’s (TAG) Certified Against Fraud Seal following ABC’s independent validation process.
06/03/2020
A new report has revealed how advertising through the Trustworthy Accountability Group's certified channels drastically reduces online ad fraud, as covered in Mediatel News…
05/02/2020 - CLIENT PRESS RELEASE
Today, JAA has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
16/12/2019 - CLIENT PRESS RELEASE
GroupM, the world’s largest media investment group and Xaxis, its outcome-focused media company have received renewed certification from The Joint Industry Committee for Web Standards (JICWEBS) for brand safety. The GroupM Certificate also covers INCA, its influencer marketing, content and amplification solution – making it the first to include influencer marketing as part of DTSG Certification
05/12/2019 - CLIENT PRESS RELEASE
Today, Bauer Media U.K. has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC for the second consecutive year, as it continues to highlight the importance of trust and transparency within advertising.
26.08.2020
In his recent opinion piece in Mediatel News, our CEO Simon Redlich explores how industry approaches to brand safety have been brought into focus by the tumultuous events of 2020, and how the switch to a global perspective will help bring standardisation and greater efficiencies to brands and businesses alike.
