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05.Feb.2020

JAA audited by ABC to JICWEBS Brand safety Principles

05/02/2020 - CLIENT PRESS RELEASE

Today, JAA has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC.  The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

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16.Dec.2019

Groupm, including INCA, and XAXIS certified in line by JICWEBS Brand Safety Principles

16/12/2019 - CLIENT PRESS RELEASE

GroupM, the world’s largest media investment group and Xaxis, its outcome-focused media company have received renewed certification from The Joint Industry Committee for Web Standards (JICWEBS) for brand safety. The GroupM Certificate also covers INCA, its influencer marketing, content and amplification solution – making it the first to include influencer marketing as part of DTSG Certification

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05.Dec.2019

Bauer Media UK audited by ABC to JICWEBS Brand Safety Principles

05/12/2019 - CLIENT PRESS RELEASE

Today, Bauer Media U.K. has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC for the second consecutive year, as it continues to highlight the importance of trust and transparency within advertising.

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15.Oct.2019

How 2020 is shaping up to be a reformative year for brand safety

26.08.2020

In his recent opinion piece in Mediatel News, our CEO Simon Redlich explores how industry approaches to brand safety have been brought into focus by the tumultuous events of 2020, and how the switch to a global perspective will help bring standardisation and greater efficiencies to brands and businesses alike.

22.Sep.2019

Raising the bar in transparency and going beyond

07/07/2020

Teads, the global media platform, chose to work with us to become validated against industry-agreed standards for anti-fraud and brand safety. Our new joint case study sheds light on the many benefits our audit process has brought Teads, for whom transparency and trust is key to their partnerships, and how they’ve used the opportunity to further hone their internal processes.

22.Sep.2019

TAG launches ad industry's first global Brand Safety Certification program

10/09/2020

We’re pleased to share The Trustworthy Accountability Group’s (TAG) press release below, announcing the launch of their global Brand Safety Certification Program. As an approved TAG auditor, we’re delighted to support this world-leading initiative. For more information on how to become validated with us, please head over to our Brand Safety page or contact Senior Account Manager Jo Reid at  

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