01/08/2019
ABC conducts first ever mobile web viewability audit to JICWEBS Standards
Today, Comscore’s vCE product became the first to be certified to JICWEBS’ Viewability Principles for mobile web, following successful completion of our audit.
The JICWEBS Viewability Principles apply to products reporting the opportunity to see banner and video content in both desktop and mobile environments. Comscore’s new certificate demonstrates that their vCE solution is capable of counting viewable impressions in mobile web environments, in accordance with these Principles.
17/07/2019 - CLIENT PRESS RELEASE
Today, Vibrant Media has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
17/07/2019 - CLIENT PRESS RELEASE
Today, Venatus Media has, once again, been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
18/09/2019
DMEXCO 2019 – The scent of Cologne
So last week it was off we go again, on the merry-go-round that sees much of the online media industry up sticks and take up a temporary home in Cologne, Germany.
DMEXCO is one big, slightly manic event. But hang on. It didn’t feel as dynamic as last year.
03/03/2020
Today it’s announced that ABC is working with IAB UK as their auditor of choice to deliver greater trust and transparency behind the Gold Standard initiative.
Since being appointed by IAB UK following their initial announcement, ABC has already completed a robust audit of the internal processes it uses to ensure that businesses comply with the Gold Standard requirements.
28/06/2019 - CLIENT PRESS RELEASE
Today, Inskin Media has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
