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27.Apr.2020

Publicis Media audited by ABC to JICWEBS Brand Safety Principles

17/04/20 - CLIENT PRESS RELEASE

Today, Publicis Media has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC.  The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

Read more …

17.Apr.2020

Smadex audited by ABC to JICWEBS Brand Safety Principles

17/04/2020 - CLIENT PRESS RELEASE

Today, Smadex, leading mobile-first DSP for branding and performance advertisers, has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC.  The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

Read more …

12.Mar.2020

First round of companies achieve TAG recertification with added rigour of ABC’s independent validation

12/03/2020

LoopMe, MiQ, Smaato and TEADS become ABC’s first group of companies to recertify for the Trustworthy Accountability Group’s (TAG) Certified Against Fraud Seal following ABC’s independent validation process.

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06.Mar.2020

TAG study shines light on ad fraud battle

06/03/2020

A new report has revealed how advertising through the Trustworthy Accountability Group's certified channels drastically reduces online ad fraud, as covered in Mediatel News…

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05.Feb.2020

JAA audited by ABC to JICWEBS Brand safety Principles

05/02/2020 - CLIENT PRESS RELEASE

Today, JAA has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC.  The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

Read more …

16.Dec.2019

Groupm, including INCA, and XAXIS certified in line by JICWEBS Brand Safety Principles

16/12/2019 - CLIENT PRESS RELEASE

GroupM, the world’s largest media investment group and Xaxis, its outcome-focused media company have received renewed certification from The Joint Industry Committee for Web Standards (JICWEBS) for brand safety. The GroupM Certificate also covers INCA, its influencer marketing, content and amplification solution – making it the first to include influencer marketing as part of DTSG Certification

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